Media Training

Does it ever advance your communications mission to get into a public dispute that attacks journalists?

Positive articles have different values. Figure out which type of message your company or client needs to be successful, and pitch those accordingly.

A bylined article is only as good as the research that informs it. And a sourcing call is only as good as what you do before, during and after speaking with the subject matter expert.

Since Melissa Joan Hart’s (aka “Clarissa,” from Clarissa Explains It All) interview in Life & Style promoting her new book “Melissa Explains It All,” numerous articles have mushroomed online about the squeaky clean actress’ drug use.

Amid the constant change in PR, one issue seems to stand head and shoulders above the rest: The pressure on PR execs to make a business case for marketing communications and convince the C-suite that PR

What is it about CEOs? How can so many of them be so smart and so accomplished, and yet still say so many bad or dumb things? It’s enough to keep a communications team up… Continued

As a PR professional who has helped educators nationwide become media spokespeople and advocates, I am only too aware that the reasons for the disconnect between teachers and the press are complex. I also know that the media is a powerful lever that can help shift the poor public perception of teachers, a change that is long overdue.

I was quoted in the newspaper the other day. The quote was technically inaccurate—I didn’t say what the reporter wrote that I said. But it was correct in the substance. In effect, the reporter understood… Continued

I picked up a sound piece of advice the other night, during a college admissions event my daughter and I attended.  Among the questions the prospective students asked of the alumni panel was whether the… Continued

When I started out in journalism—in daily newspapers—every so often you’d have a colleague opt out of the reporter’s life and move into PR instead. It always seemed like a loss, because some of those… Continued