Media Training


How the U.S. Men’s Soccer Captain, 23, Delivered a Pitch-Perfect Response

November 29th, 2022 by

Was the US Men’s Soccer captain media-trained? We’re not sure, but his cool-headed responses to difficult questions were excellent.

[VIDEO] PRNEWS Live Compares PR to Working at a Haunted House

October 20th, 2022 by

PRNEWS welcomed Stacey Federoff, senior account executive at Red Havas and part-time haunted house employee. We discussed similarities between working as a haunt actor and a communicator.

Patagonia Owner’s Giveaway Can Make Climate Change a Local Issue

September 20th, 2022 by

A key component of the Patagonia giveaway is that the brand can make climate a local and even more relatable issue, our author, a retail and climate veteran, argues.

PR Lessons from the January 6 Committee Hearings

June 29th, 2022 by

Even before yesterday’s (June 28) riveting testimony from Cassidy Hutchinson, there were several important lessons about creating a PR media campaign and pitching that emerged from the January 6 Select Committee hearings. 1. The most… Continued

How PR Pros, Marketers Can Combat Disinformation

March 31st, 2022 by

There’s little doubt about how much trouble disinformation causes. Moreover, the public holds PR and marketing, among others, partly responsible.

Judge Ketanji Brown Jackson’s Confirmation: A Case Study for Media Trainers

March 28th, 2022 by

Judge Ketanji Brown Jackson’s confirmation hearings offered how-to lessons in remaining composed in the face of difficult interview questions.

Instilling Confidence is Key to Media Training

October 27th, 2021 by

In this brief Q&A, we talk to Sarah Brown, Director, Corporate Media Relations at Marriott International., about some opportunities and challenges in training spokespeople at an organization.

Despite Drawbacks, Press Release Wires Still Offer Benefits to Media Relations Pros

August 1st, 2021 by

Based on these data, press release distribution services should consider closing shop. Purely as a pitching tool, the mass-distributed press release may have lost its relevance for communication professionals. That said, press release wires still offer benefits to media relations pros. And several new wrinkles may surprise you.

More PR Takeaways from Oprah’s Royal Interview

March 11th, 2021 by

No doubt about it, communicators (and everyone else) will talk about ‘the interview’ for a long time. Whatever else it was, the Royals’ session with Oprah was a goldmine opportunity for Meghan and Harry to set the record straight with their narrative that offered a peak inside the monarchy.

NFL football

Goodell Super Bowl Pre-Game Interview Showcases PR Fundamentals

February 8th, 2021 by

From a PR standpoint, highlights of CBS’s Super Bowl pregame show didn’t come from Miley Cyrus’s performance for essential workers or the moving piece celebrating the 30th anniversary of Whitney Houston’s performance of the national anthem. It came from a simple interview that many viewers may have missed while preparing their game-day spread.