Media Training

PRNEWS welcomed Stacey Federoff, senior account executive at Red Havas and part-time haunted house employee. We discussed similarities between working as a haunt actor and a communicator.

A key component of the Patagonia giveaway is that the brand can make climate a local and even more relatable issue, our author, a retail and climate veteran, argues.

Even before yesterday’s (June 28) riveting testimony from Cassidy Hutchinson, there were several important lessons about creating a PR media campaign and pitching that emerged from the January 6 Select Committee hearings. 1. The most… Continued

There’s little doubt about how much trouble disinformation causes. Moreover, the public holds PR and marketing, among others, partly responsible.

Judge Ketanji Brown Jackson’s confirmation hearings offered how-to lessons in remaining composed in the face of difficult interview questions.

In this brief Q&A, we talk to Sarah Brown, Director, Corporate Media Relations at Marriott International., about some opportunities and challenges in training spokespeople at an organization.

Based on these data, press release distribution services should consider closing shop. Purely as a pitching tool, the mass-distributed press release may have lost its relevance for communication professionals. That said, press release wires still offer benefits to media relations pros. And several new wrinkles may surprise you.

No doubt about it, communicators (and everyone else) will talk about ‘the interview’ for a long time. Whatever else it was, the Royals’ session with Oprah was a goldmine opportunity for Meghan and Harry to set the record straight with their narrative that offered a peak inside the monarchy.

From a PR standpoint, highlights of CBS’s Super Bowl pregame show didn’t come from Miley Cyrus’s performance for essential workers or the moving piece celebrating the 30th anniversary of Whitney Houston’s performance of the national anthem. It came from a simple interview that many viewers may have missed while preparing their game-day spread. 

The GameStop/Reddit fiasco offers several lessons for communicators. One is that the savvy PR pro pays attention to all platforms and discussions, including those on private message boards, closed Facebook groups, Reddit and Substack and many more. In addition, prepare your executive to offer more than emotion and staid talking points during TV interviews.