Media Relations

In the age of social media and digital communications, influencer outreach and partnerships are an essential tool for breaking through the clutter.

The press release is a key item in the communicator’s toolkit, but it is only effective if it tells your brand’s story in a way that grabs media attention.

Despite the criticisms of The Golden Globes, they can make careers and brands; in addition there are several PR lessons we can learn from them.

The buzz surrounding this year’s Consumer Electronics Show was predictably ubiquitous and positive. Even the taxi driver who picked me up from the airport was talking drones and smart homes. Surely, when you have 170,000 people… Continued

Chipotle and Edelman end their relationship as the burrito maker is in legal trouble and December sales plummet 30%.

Writing for social media is unlike writing for any other content channel. Here are some tips on how you can sharpen your skills.

We've all had to deal with unhappy customers, whatever our line of work. If you're an agency PR pro, you have to respond to unsatisfied clients from time to time. If you're an in-house PR… Continued

Check out these four New Year’s resolutions to think about and blend into your daily routine that can keep you on top of the game.

This agency activated a network of more than 46,000 bloggers to help its client spread the message of doing good with the #DeedADay campaign.

The use of multimedia is standard practice in news content. It is the ability to make multimedia interactive and invite people to be a part of the process of discovery.