Media Relations

Check out these four New Year’s resolutions to think about and blend into your daily routine that can keep you on top of the game.

This agency activated a network of more than 46,000 bloggers to help its client spread the message of doing good with the #DeedADay campaign.

The use of multimedia is standard practice in news content. It is the ability to make multimedia interactive and invite people to be a part of the process of discovery.

Katie Paine, Ronn Torossian and others look at PR trends for 2016.

In PR, your media contacts and their news beats are your lifeline. Being up to date with those is what gets you and your client the outreach and placements you strive for and helps maintain the PR-media relationship.

Little things can make a big difference when it comes to a smooth reading experience.

In the court of public opinion, the arrest of Turing Pharmaceuticals CEO and founder Martin Shkreli for securities fraud is inextricably linked to this year’s sudden, stratospheric rise in the price of AIDS drug Daraprim.

Here’s our purely subjective list of some of the year’s top PR stories covered by PR News, in no particular order, with links to coverage.

We look at some of the biggest PR crises of recent months and see if all that bad press has a silver lining.

You don’t have to change your entire method of attack at once; implement these three easy steps now to get a great start.