Media Relations

Katie Paine, Ronn Torossian and others look at PR trends for 2016.

In PR, your media contacts and their news beats are your lifeline. Being up to date with those is what gets you and your client the outreach and placements you strive for and helps maintain the PR-media relationship.

Little things can make a big difference when it comes to a smooth reading experience.

In the court of public opinion, the arrest of Turing Pharmaceuticals CEO and founder Martin Shkreli for securities fraud is inextricably linked to this year’s sudden, stratospheric rise in the price of AIDS drug Daraprim.

Here’s our purely subjective list of some of the year’s top PR stories covered by PR News, in no particular order, with links to coverage.

We look at some of the biggest PR crises of recent months and see if all that bad press has a silver lining.

You don’t have to change your entire method of attack at once; implement these three easy steps now to get a great start.

Eliza Levy is the Manager of Public Relations and Grassroots for the National Council of Textile Organizations (NCTO). NCTO is the most visible and respected trade organization in the United States for the domestic textile… Continued

Winner: Sol Colom, Discovery Networks Latin America/US Hispanic Communications Manager Sol Colom understands that Public Relations is an all-encompassing discipline where communications strategies, plans and activities always have to be linked to overall business results.… Continued

Winner: John Guilfoil, Owner/Principal, John Guilfoil Public Relations (JGPR) John Guilfoil has proven to the police and fire departments of New England that his services are of value. In just one year, he’s grown his… Continued