Media Relations

When several brands and plenty of journalists are in the same room, making sure your brand connects with the right people can be tricky.

At issue: a rule that would require disclosure of every conversation between a journalist and a PR pro trying to place an editorial for a client.

An actor by trade, former First Lady Nancy Reagan, who died Sunday at 94, always seemed to be a first lady from central casting. She was much more than that, though. She also functioned as a presidential PR pro.

Press releases remain an important tool for communicators, which means the stress of managing edits from senior leaders and clients is not going away anytime soon.

We’ve all been there. You are asked to write a newsletter article, a speech or op-ed about a topic that is very complicated and technical.

There will be times in most professional settings when the position your brand takes isn’t a popular one.

Here’s something journalists don’t see often: a prompt and full press release from a brand that’s lost a court case.

Go the distance by employing these best practices to keep your efforts fresh.

Who’s the real competition for PR pros, brands in their space or Kanye and Taylor, who’ve become brands themselves?

On some level, you can forgive Carolina Panthers quarterback Cam Newton for his behavior during the post-Super Bowl 50 press conference two Sundays ago.