Media Relations

We’ve all been there. You are asked to write a newsletter article, a speech or op-ed about a topic that is very complicated and technical.

There will be times in most professional settings when the position your brand takes isn’t a popular one.

Here’s something journalists don’t see often: a prompt and full press release from a brand that’s lost a court case.

Go the distance by employing these best practices to keep your efforts fresh.

Who’s the real competition for PR pros, brands in their space or Kanye and Taylor, who’ve become brands themselves?

On some level, you can forgive Carolina Panthers quarterback Cam Newton for his behavior during the post-Super Bowl 50 press conference two Sundays ago.

But what does this kaleidoscopic reality mean for PR practitioners? It means that building relationships matters more than ever.

Well, it’s almost a wrap on 2016, and what a year it’s been. I’ll bet you thought those presidential primaries would never end. Perhaps that’s an exaggeration. It only feels like the last five weeks… Continued

The Super Bowl has become a media spectacle with few rivals, and the battle for the public’s attention is just as fierce a contest as for the Lombardi Trophy.

With so many patient records compromised, the hack remains the largest healthcare data breach to date. Unfortunately, more mayhem aimed at healthcare data seems likely.