Media Relations

Too often we in media relations tend to value only top-tier placements like The Wall Street Journal or The Associated Press or The New York Times . Getting a product or company mentioned in those outlets is

BY Adriena Daunt, PR manager, Tourism New Zealand Media junkets, gifting and hosting have been part of the PR toolbox for a long time, especially in industries such as tourism and entertainment. When should

Please visit your local mom-and-pop shops this holiday season. Go to that toy store that's been around for 65 years and which just suffered another humiliating rent increase. Buy your wrapping paper at the greeting… Continued

In order to get a client op-ed published on a significant op-ed page, on a major website or in a key trade publication, you need good strategy, substance and timing.

Social media continues to muddy media relations. Should PR pros spend more time using social to communicate directly with their audience or should they reverse course and invest more time in traditional media outreach?

In order to make the business case for your media relations efforts, you need to be able to accurately measure the effectiveness of your campaign.

As any PR executive knows, bylined articles are one of the mainstays of the trade, and are often a key component of a thought leadership plan.

Now is the time of year when we dispense a lot of thanks. Yet after the ball drops in Times Square and we start referring to the year 2016, the amount of thanking we do… Continued

This ain’t your father’s crisis PR. It’s time to adapt.

PR pros face a steep uphill climb when it comes to getting a reporter’s attention. Here are some tips to cut through the clutter and get your story heard.