At only 24, Bradley Akubuiro joined jet engine manufacturer Pratt & Whitney (P&W) as deputy communications leader for its $4 billion global military engine business. P&W – a $14.6 billion company and part of United… Continued
Media Relations
2015 Rising PR Stars (corporation and association): Catherine Anderson, Manager, Corporate Communications, Apple
December 9th, 2015 by Chris SeymourCatherine Anderson is a public relations professional with a passion for raising awareness around important health initiatives. She has a strong work ethic, is highly motivated, and is focused on efficiency, precision and accuracy. Previously… Continued
2015 Rising PR Stars (corporation and association): Julia Ehrenfeld, Vice President, Media Relations, Bank of America
December 9th, 2015 by Chris SeymourIn 2013, at age 27, Julia Ehrenfeld became Vice President of Media Relations at Bank of America. To put the magnitude of her role into context, the company employs 270,000 people worldwide, among which just… Continued
2015 Rising PR Stars (corporation and association): Sarah Stipicevic, Press Secretary, Peter G. Peterson Foundation
December 9th, 2015 by Chris SeymourAs Press Secretary at a prominent, non-partisan foundation, Sarah Stipicevic deftly operates at the intersection of media relations, policy development and reputation management. At the Peterson Foundation, Stipicevic is the day to day point person… Continued
2015 Rising PR Stars (corporation and association): Chris Brooks, Director, Global Corporate Affairs, Hilton Worldwide
December 9th, 2015 by Chris SeymourChris Brooks is a passionate professional who enjoys cultivating meaningful relationships online and in person. Thrilled by the challenge of working as an “intrapreneur” across complex organizations, Brooks has a diverse background in political, government,… Continued
11 Smart Steps All Communicators Should Take Before Year’s End
December 8th, 2015 by Diane SchwartzLet’s assume you are brilliant. And you’re an inspiration to your peers, an asset to your organization. Let’s also assume that while you’re an A-player you still have a lot to learn. As the late,… Continued
Can Chipotle Overcome Its E. coli Crisis?
December 7th, 2015 by Seth ArensteinYou can do everything correctly in a crisis, yet your brand still may suffer. On the other hand, the end game is just that—and it takes a while before most crises come to a close. Certainly Chipotle illustrates this.
4 Press Release Alternatives That Drive Engagement
December 7th, 2015 by John Roderick, president, roderick inc.You’d never guess it by looking at the rapid-fire barrage of press releases coming out of the major news wire services each day, but pretty much every Chief Communications Officer wants to issue fewer press
How Local Coverage Can Buy You National Exposure, Grow Your Brand
December 7th, 2015 by BILL HEINEKE, PRINCIPAL, HEINEKE COMMUNICATIONS, INC.Too often we in media relations tend to value only top-tier placements like The Wall Street Journal or The Associated Press or The New York Times . Getting a product or company mentioned in those outlets is
PR Giveaways to Journalists: How to Know When It’s a Useful Gift or Bribe
December 7th, 2015 by Adriena Daunt, PR manager, Tourism New ZealandBY Adriena Daunt, PR manager, Tourism New Zealand Media junkets, gifting and hosting have been part of the PR toolbox for a long time, especially in industries such as tourism and entertainment. When should