Most PR pros learn about media relations in school or on the job. Matt Newey, a photographer and ski nut, absorbed some of the basics through trial and error. He pitched his personal story of contracting COVID-19 to hundreds of reporters. It worked.
Media Relations
Robinhood Watches and Waits as Mixed Press Trickles In
July 9th, 2020 by Sophie MaerowitzThe investment management and stock trading app Robinhood has come under fire in recent months for its allure to young and inexperienced investors. On July 8, a New York Times report took a look at those who have played the stocks and lost big on the app, delving into common complaints from Robinhood users including gamification and technical glitches. How should its communication team respond?
Influencers Pivot to Public Sector and Education During Pandemic
July 9th, 2020 by Sarah WareThe pandemic has caused more than a few sectors to pivot. Why not influencers? With travel and leisure destinations largely off the radar, influencers increasingly are working with the public sector, education organizations and social causes. The goal in most cases is to promote awareness of health and other messages.
Ask a Reporter: Ben Fischer, Staff Writer, Sports Business Journal
July 7th, 2020 by Nicole SchumanRecently, our team at PRNEWS decided to revive a series for our readers: “Ask a Reporter.” With logistical changes in the workforce, as well as a news cycle that just won’t quit, PR and media need to work more harmoniously than ever to get the public the information it needs. During “Ask a Reporter” we will interview a fellow journalist, finding out what works best for them when it comes to media relations.
Navigating Media Relations in the New Normal is Similar to Pre-Virus Times
July 1st, 2020 by Nicole SchumanDeveloping relationships with content creators remains a top priority for media relations pros. The pandemic has forced adjustments in this area, but the fundamentals of media relations remain stable.
Value and PR Must be Linked to Maintain Business Strength During COVID-19
July 1st, 2020 by Erik ZijdemansFaced with a long-term crisis, a media landscape that transformed priorities seemingly overnight and budgets of many businesses frozen, PR pros need to adapt. Here are some strategies to use.
Gilead Sciences Outlines Pricing Process for Treatment in Statement
June 29th, 2020 by Nicole SchumanWhile the announcement of an effective drug treatment available worldwide for those suffering from the cryptic virus should be something to celebrate, delving into an explanation about pricing for a possibly life-saving drug may cause some reader’s stomachs to churn. Gilead’s statement attempts to strike a delicate balance, focusing on the importance of the treatment while justifying its value.
The Return of Pro Sports Makes Safety Communication a Priority
June 24th, 2020 by Nicole SchumanWith the return of sports comes real challenges. It’s not only the configuring of a shortened or limited season, but ensuring employee and player safety and well-being through a global pandemic. How should these entities communicate to stakeholders that restarting sports is a viable option?
How LeBron James Might Involve Brands in the Voter Suppression Battle
June 23rd, 2020 by Seth ArensteinMany brands have said they support #BlackLivesMatter. Some have taken direct action to back up their words. It is possible LeBron James may ask them to support the effort to register black voters and fight voter suppression, a source of structural racism, James says.
We Need PR Pros to Help a Confused Public on Coronavirus
June 16th, 2020 by Seth ArensteinConfusion over coronavirus continues. Are things getting better or worse? Is the glass half full or half empty? It depends on whom you listen to? Cases are rising in 18 states. They’re declining in 22 states. Is the rise in testing the reason for increases in cases? Can someone without a political agenda tell us? Please.