Media Relations

A bylined article is only as good as the research that informs it. And a sourcing call is only as good as what you do before, during and after speaking with the subject matter expert.

Making people laugh is a surefire way to make your content memorable. However, inserting humor into your branding efforts is serious business.

PR execs are not supposed to parrot the boss. At least on paper. Despite the tremendous changes throughout the PR field, one thing remains a constant: The ability of PR managers to take an alternative… Continued

Today’s government shutdown is on most people’s minds. And a question that several people are asking is: What’s at stake?

Breaking Bad aired its eagerly anticipated finale on Sunday. And whether or not you are a fan of the show, it’s hard to argue that its impact on television has been significant and undeniable.

Amid the constant change in PR, one issue seems to stand head and shoulders above the rest: The pressure on PR execs to make a business case for marketing communications and convince the C-suite that PR

Carmichael Lynch Spong recently fielded proprietary research to answer the question, “How are women emerging from the Great Recession?” We found that women, after dealing with the implications of the

Lower Manhattan is about to get a major facelift. This week marks the start of a $200 million redevelopment project at South Street Seaport’s Pier 17. When development is finished in 2015 or 2016, there will

What is it about CEOs? How can so many of them be so smart and so accomplished, and yet still say so many bad or dumb things? It’s enough to keep a communications team up… Continued

I was quoted in the newspaper the other day. The quote was technically inaccurate—I didn’t say what the reporter wrote that I said. But it was correct in the substance. In effect, the reporter understood… Continued