A bylined article is only as good as the research that informs it. And a sourcing call is only as good as what you do before, during and after speaking with the subject matter expert.
Media Relations
3 Tactics for Bringing Humor into Branding
October 3rd, 2013 by Lucia DavisMaking people laugh is a surefire way to make your content memorable. However, inserting humor into your branding efforts is serious business.
Yucky Comments Can Sometimes Be a Beautiful Thing
October 1st, 2013 by Matthew SchwartzPR execs are not supposed to parrot the boss. At least on paper. Despite the tremendous changes throughout the PR field, one thing remains a constant: The ability of PR managers to take an alternative… Continued
Some Government Communicators Will Be Silenced During Shutdown
October 1st, 2013 by Caysey WeltonToday’s government shutdown is on most people’s minds. And a question that several people are asking is: What’s at stake?
Breaking PR: The Essential Elements of PR
September 30th, 2013 by Caysey WeltonBreaking Bad aired its eagerly anticipated finale on Sunday. And whether or not you are a fan of the show, it’s hard to argue that its impact on television has been significant and undeniable.
Attracting MBAs Becomes a Goal as PR Aligns With Business Objectives
September 30th, 2013 by PRNEWSAmid the constant change in PR, one issue seems to stand head and shoulders above the rest: The pressure on PR execs to make a business case for marketing communications and convince the C-suite that PR
How To Decode the ‘Connection Craver’
September 30th, 2013 by Maria ReitanCarmichael Lynch Spong recently fielded proprietary research to answer the question, “How are women emerging from the Great Recession?” We found that women, after dealing with the implications of the
Eclectic Mix of Summer Events Helps Spark Engagement For N.Y.’s Soon-to-Be Refurbished South Street Seaport
September 30th, 2013 by PR News EditorsLower Manhattan is about to get a major facelift. This week marks the start of a $200 million redevelopment project at South Street Seaport’s Pier 17. When development is finished in 2015 or 2016, there will
CEO PR Gaffe of the Week, Barilla Edition
September 27th, 2013 by Tony SilberWhat is it about CEOs? How can so many of them be so smart and so accomplished, and yet still say so many bad or dumb things? It’s enough to keep a communications team up… Continued
On the Art of Critical Listening
September 25th, 2013 by Tony SilberI was quoted in the newspaper the other day. The quote was technically inaccurate—I didn’t say what the reporter wrote that I said. But it was correct in the substance. In effect, the reporter understood… Continued