Media Relations

Establishing built-in metrics to measure the performance of a content strategy is key to its success.

The solution McDonald’s crafted to its customer service problem is a great example of effective communications.

PR News will honor the stars of PR at its PR People Awards luncheon at the National Press Club in Washington, D.C., on Dec. 10.

By commenting on the mayor, the company is essentially fostering a connection between itself and the scandal.

“Did you get my email?” For most reporters, the message is the auditory equivalent of long nails scraping across a blackboard. It’s one of several media pitching tactics that PR pros tend to rely on. And it’s wrong, not to mention alienating.

Companies that one time used their agencies to disseminate earnings reports now frequently post them on their Web sites.

Chip Wilson, founder of yoga apparel and accessories company, Lululemon found himself in an unfortunate situation after being ill prepared for a Bloomberg TV interview. In case you missed it, the company had to recall its yoga pants after it became quite obvious that its signature product was severely flawed.

One of the most significant effects of the digital age has been an explosion in live events and conferences. As we spend more and more time behind a keyboard we pine to get out into the field to press the flesh. It’s a similar drill for media relations, as brands organize press trips to give media reps a look-see at new products and services

As I write this I’m watching a report on MSNBC criticizing the apology issued by 60 Minutes for a report last month about the attack on the embassy in Benghazi. The apology, by correspondent Lara… Continued

What do you do when your CEO is under siege, the media smell blood and the story you’re trying to control takes on a life of its own?