Establishing built-in metrics to measure the performance of a content strategy is key to its success.
Media Relations
McDonald’s Makes Point of Repairing Its Service Issues in Public
November 15th, 2013 by Richard BrownellThe solution McDonald’s crafted to its customer service problem is a great example of effective communications.
PR News to Celebrate PR People Award Winners and Honorable Mentions at National Press Club
November 15th, 2013 by Steve GoldsteinPR News will honor the stars of PR at its PR People Awards luncheon at the National Press Club in Washington, D.C., on Dec. 10.
A Message to Ford Motor Co.: Some Things Are Better Left Unsaid
November 14th, 2013 by Caysey WeltonBy commenting on the mayor, the company is essentially fostering a connection between itself and the scandal.
Adventures in Media Relations: What Not to Say (Or Do) to a Journalist
November 13th, 2013 by Matthew Schwartz“Did you get my email?” For most reporters, the message is the auditory equivalent of long nails scraping across a blackboard. It’s one of several media pitching tactics that PR pros tend to rely on. And it’s wrong, not to mention alienating.
PR Insider: It’s the Quality, Not the Quantity, of Publicity That’s Important
November 12th, 2013 by Arthur SolomonCompanies that one time used their agencies to disseminate earnings reports now frequently post them on their Web sites.
What’s Your CEO’s Media Relations Persona?
November 12th, 2013 by Caysey WeltonChip Wilson, founder of yoga apparel and accessories company, Lululemon found himself in an unfortunate situation after being ill prepared for a Bloomberg TV interview. In case you missed it, the company had to recall its yoga pants after it became quite obvious that its signature product was severely flawed.
How to Organize and Execute a Successful Media Trip
November 12th, 2013 by Matthew SchwartzOne of the most significant effects of the digital age has been an explosion in live events and conferences. As we spend more and more time behind a keyboard we pine to get out into the field to press the flesh. It’s a similar drill for media relations, as brands organize press trips to give media reps a look-see at new products and services
When to Apologize
November 11th, 2013 by Tony SilberAs I write this I’m watching a report on MSNBC criticizing the apology issued by 60 Minutes for a report last month about the attack on the embassy in Benghazi. The apology, by correspondent Lara… Continued
When The Crisis Is A Slow Burn, PR Has to Light A Fire With the Media
November 11th, 2013 by PRNEWSWhat do you do when your CEO is under siege, the media smell blood and the story you’re trying to control takes on a life of its own?