We look at the definition, breakdown and best practices for communicators regarding ERGs or Employee Resource Groups.
Diversity, Equity & Inclusion
Deshaun Watson Suspension Initiates PR Crisis Mode for NFL, Browns
August 1st, 2022 by Nicole SchumanCommunicators at the NFL, NFLPA and Cleveland Browns must address stakeholders upset over Deshaun Watson’s six-game suspension.
PR’s Key Role in Shaping Companies’ DEI Narratives and Strategy
July 28th, 2022 by Marilyn VollrathPR has a key role in implementing DEI. In addition, PR pros are critical in relaying companies’ DEI narratives. This checklist will help.
Why DEI is the Thread that Helped Grow an Agency
July 26th, 2022 by Jennifer RisiA former senior agency pro argues the best route for companies begins with DEI. Adding it later won’t work, she writes.
Two Years After George Floyd: Plenty of Talk about DEI, Not Enough Action
July 21st, 2022 by Seth ArensteinGeorge Floyd’s killing in May 2020 raised DEI’s profile. Still, our roundtable participants say words not action dominate the space today.
Opinion: PR Must Lead on Women’s Reproductive Rights
July 7th, 2022 by Yesenia ReinosoFrom a communication perspective, Roe v Wade messaging is carefully complex. For years, standard practice for in-house communicators and agency PR pros urged silence on political and social issues, at least publicly. That won’t work… Continued
Juneteenth Blunder Sparks Conversation about Transactional Marketing
June 16th, 2022 by Andrew ByrdJuneteenth, an historic holiday celebrated June 19, commemorates the emancipation of enslaved Black Americans. Begun in Galveston, Texas, in 1865, it is recognized annually in parts of the United States. Last year Juneteenth became a… Continued
And We’re Back! What Hasn’t Changed Since Pre-Pandemic Cannes
June 15th, 2022 by Jennifer RisiWe’re back at Cannes Lions after several years of being away and I’m feeling ambivalent. Whenever we return to places that we haven’t experienced since the pandemic, we tend to compare our experiences to a… Continued
‘Out & Open:’ An Authentic LGBTQ+ -Focused Campaign
June 6th, 2022 by Andrew ByrdCertainly, Absolut Vodka is a business like any other. Its priority is selling product. However, its Out & Open campaign, a partnership with actor and comedian Bowen Yang, goes beyond that. Launched May 10, one… Continued
PR Positioned as Advocate for LGBTQ+ Rights and Against Storytelling Suppression
June 2nd, 2022 by Kayla CasillasOne of the outcomes of the ‘Don’t Say Gay’ bill is the suppression of storytelling. As such, PR pros have an incentive to challenge it.