Two Years After George Floyd: Plenty of Talk about DEI, Not Enough Action

[Editor's Note: It should not be the case, yet for many PR firms DEI still seems like an add-on, a box for checking or the reason for a once-yearly celebration. Similarly, as an add-on, it's constantly evading obstacles, such as budget cuts during COVID or in the wake of a possible recession. As such, we asked DEI leaders for their view. On a scale of one through five, what's DEI's grade? The results indicate much work remains.

As such, our panelists offered DEI tactics, including goal-setting, pipeline investment and periodic retreats for checking progress.

Panel members were: Lisa Garcia, partner, COO, Sachs Media, Daniela Herrera, director, recruitment operations and DEI, R/GA and Helen Shelton, global chief diversity officer, Finn Partners. Remarks were edited lightly.]

PRNEWS: We can agree that if DEI doesn’t permeate a company, its results will be uneven. So, how do you build a DEI culture and communicate it?

Daniela Herrera, director, recruitment operations and DEI, R/GA

Daniela Herrera: Before communicating [externally], you actually have to make sure that you are doing the work.

PRNEWS: Absolutely.


Access to all Crisis Insider articles, quarterly reports and valuable blueprints for crisis management.


Per Month Lowest Price


Best Value!

Unlimited access to all Premium and Crisis Insider articles and monthly reports.

First Year Offer


Per Month


Unlimited access to all Premium digital intelligence, 10-year web archive and monthly reports.

Save $140 With Annual Subscription


Per Month