Diversity, Equity & Inclusion

Surveys confirm what we think we know already. In addition, they can upend our thinking. The pandemic has resulted in a bevy of surveys for PR. We look at a few that deal with diversity, gender, profits and cyber attacks.

In some cases, companies remain ignorant about how to mark Pride Month. Thing is, there is no one correct way to do it. Take a stand, be authentic and engage queer members in your community and staff. No queer staffers? Begin there.

We asked Alex Slater, founding partner, The Clyde Group, and Christina Ferraz, founder, Thirty6Five how they’re advising companies around Pride month and what role PR should have in advancing careers of those in the LGBTQ community.

As awareness for Juneteenth rose, so too did consumer engagement with the topic on social. Consumer engagement rose nearly 4,000 percent (May1-May 25, 2020 vs the same period in 2021), according to Shareablee data, provided exclusively to PRNEWS.

Media organizations in particular are seizing on the opportunity to make a statement as the May 25 anniversary of George Floyd’s death arrives. One well-known platform for Black creators was notably quiet, though the data bears out that audiences are asking for more.

A new study reveals that nearly 40 percent of C-Suite leaders and almost the same amount of staffers think DE&I efforts are a “waste” of time and resources. Still, a large majority of those surveyed see DE&I as critical to recruitment, retention, reputation and the bottom line.

Misinformation and misrepresentation are partly responsible for the rise of hate and violence against Asian Americans. During Asian American and Pacific Islander Heritage Month, communicators can help bring awareness to stories and struggles of a community that continues to be a target of hate.

The one-year anniversary of George Floyd’s killing occurs this month. In anticipation, communicators are pondering several scenarios.

At a time when diversity, equity, and inclusion (DEI) should be the norm in organizations, it is not. A new survey from the University of Georgia (UGA) and PRNEWS shows a consistent shortfall on diversity-related efforts.

In an opinion column headlined, “I love Disney World, but wokeness is ruining the experience,” Jonathan VanBoskerck expressed frustration with the Disney theme park. In response to newly relaxed policies around employee dress and changes to rides like Splash Mountain, VanBoskerck claims Disney has taken a politically motivated “woke scalpel” to its park. PR pros argue Disney’s efforts are morally and strategically sound.