One of the myriad ways PR is working to address inequality is by acknowledging pay inequity and the gender pay gap.
Diversity, Equity & Inclusion


PR’s Rising Stars on What Senior Leaders Need to Know
August 22nd, 2022 by Erika BradburyPrior to our September celebration in New York, we sat down in a virtual roundtable with some of this year’s rising stars to discuss both traditional and top-down mentorship, the future of the workforce, the importance of feeling comfortable bringing your whole self to work, and more.

Celebrating Black Business Month and the Importance of Support Networks
August 17th, 2022 by Bernadette Adams DavisAs we celebrate Black Business Month, PR pro/business owner Bernadette Davis says support networks are a vital part of entrepreneurship.

Explainer: What is an ERG?
August 4th, 2022 by Nicole SchumanWe look at the definition, breakdown and best practices for communicators regarding ERGs or Employee Resource Groups.

Deshaun Watson Suspension Initiates PR Crisis Mode for NFL, Browns
August 1st, 2022 by Nicole SchumanCommunicators at the NFL, NFLPA and Cleveland Browns must address stakeholders upset over Deshaun Watson’s six-game suspension.

PR’s Key Role in Shaping Companies’ DEI Narratives and Strategy
July 28th, 2022 by Marilyn VollrathPR has a key role in implementing DEI. In addition, PR pros are critical in relaying companies’ DEI narratives. This checklist will help.

Why DEI is the Thread that Helped Grow an Agency
July 26th, 2022 by Jennifer RisiA former senior agency pro argues the best route for companies begins with DEI. Adding it later won’t work, she writes.

Two Years After George Floyd: Plenty of Talk about DEI, Not Enough Action
July 21st, 2022 by Seth ArensteinGeorge Floyd’s killing in May 2020 raised DEI’s profile. Still, our roundtable participants say words not action dominate the space today.

Opinion: PR Must Lead on Women’s Reproductive Rights
July 7th, 2022 by Yesenia ReinosoFrom a communication perspective, Roe v Wade messaging is carefully complex. For years, standard practice for in-house communicators and agency PR pros urged silence on political and social issues, at least publicly. That won’t work… Continued

Juneteenth Blunder Sparks Conversation about Transactional Marketing
June 16th, 2022 by Andrew ByrdJuneteenth, an historic holiday celebrated June 19, commemorates the emancipation of enslaved Black Americans. Begun in Galveston, Texas, in 1865, it is recognized annually in parts of the United States. Last year Juneteenth became a… Continued