For communicators, AI can help gather data, oversee workflow and scheduling, provide assistance in monitoring media and even create virtual influencers. AI also has a role in message creation.
Diversity, Equity & Inclusion


A New Netflix Series Offers Insight for Improving LGBT Content
May 16th, 2022 by Jamie LoveBrands have tried to include the LGBT community in content they create. Too often it’s not inclusive and inauthentic. We offer tips for improvement.

ESG Pros Differ About Who Should Lead Companies on Social Issues
April 30th, 2022 by Seth Arenstein[Editor’s Note: As part of the PRNEWS Social Impact Awards April 20, 2022, in Pentagon City, VA, we convened a roundtable of honorees. We discussed a variety of issues, from who should decide which social issues… Continued

Museum Promotes Careers in PR as it Celebrates AAPI Pioneers
April 29th, 2022 by Jared MeadeSince the beginning of the pandemic, hate crimes against the Asian community have increased. Indeed, they rose 339 percent in 2021–an unprecedented level. Surrounded by so much hate and misunderstanding, we often wonder what can… Continued

BET Social Impact Chief: Social Change is ‘a Long Game’
April 21st, 2022 by Andrew ByrdDeveloping your company’s social impact initiative is a daunting task, but do your homework yet don’t overthink it, says BET Networks’ Jeanine Liburd.

Cracker Jill Rebrand Shows the Importance of Purposeful Messaging
April 7th, 2022 by Nicole SchumanA temporary rebrand like Cracker Jill can take a lot of time, energy and creativity, but the payoff can be a reputation boon.

Communicators Play Key Role in Advancing Better Images of Women
April 6th, 2022 by Seth ArensteinThe additional burden that women must look like the Kardashians has resurfaced. Fortunately, PR pros can help move society away from this antiquated trope.

Keeping Women in the PR Workforce
March 31st, 2022 by Nicole SchumanWomen feel the pandemic disproportionately affected them. Some PR firms are offering more support at home and in the office.

Accountability: Companies Should Measure Their Social Justice, DEI Efforts
March 28th, 2022 by Seth ArensteinCompanies that are serious about their social justice and DEI work must measure it and hold themselves accountable, says Fenton CEO Valarie De La Garza.

[VIDEO] PRNEWS Talks with Georgia Galanoudis, NYWICI About the State of Women in PR
March 24th, 2022 by Nicole SchumanPRNEWS talked with Georgia Galanoudis, New York Women in Communications president-elect and chief experience officer at HIMSS, to discuss the state of women in PR.