Attacking misinformation and disinformation before they spread is the best approach, says Stefan Rollnick, a misinformation specialist. His top suggestion is deploying a monitoring regime so PR pros know their audience so well, it’s clear when misinformation or disinformation are spreading.
Digital & Technology
Proactive Approach and Monitoring are Best Defenses Against Misinformation
December 6th, 2022 by Seth Arenstein2023: A Growth Year for PR, But Also More Crises, Labor Issues and Internal Communication
December 2nd, 2022 by Seth Arenstein and Nicole SchumanOverall, the mood of our PR prognosticators is upbeat as they anticipate PR continuing its recent ascension into 2023.
A Mixture of High- and Low-Tech Solutions Can Overcome Deepfakes
November 15th, 2022 by Nicole SchumanAs crisis PR pros know, effective messaging and corporate reputation depend, in large part, on earning audience members’ trust. Dropping deepfakes into the equation certainly complicates PR maxims concerning trust. Accordingly, deepfake technology is making the battle against disinformation more formidable.
Explainer: What is the Metaverse?
November 8th, 2022 by Erika BradburyAs part of our Explainer series, PRNEWS offers brief thoughts about the metaverse and its potential implications for communicators and brands.
[VIDEO] PRNEWS Live Talks Measurement for 2023 with Ketchum
November 1st, 2022 by Nicole SchumanWith the word “recession” looming over the U.S. economy, Ketchum provided insight into how measurement and data-driven planning can optimize strategy.
How PR and Marketing Can Ensure AI is Useful and Avoid Data Overload
October 26th, 2022 by PRNEWSAI offers PR and marketing tremendous potential for providing useful business insight. Yet applying AI without proper consideration for useable results will yield unmanageable data sets.
Integrated Marketing Needs PR. And Now!
October 3rd, 2022 by Anna Ruth WilliamsIt’s imperative that PR be part of integrated marketing. Making that happen requires that PR focus more on measurement, technology and critical thinking, writes Anna Ruth Williams.
Communicators: Prepare Now for a (Potential) Federal Data Protection Law
August 23rd, 2022 by Kelly Miller and Maggie JenkinsThe savvy PR pro is preparing now for a federal data protection regime. Job one is collaborating with data governance and privacy teams.
Economic Arguments Propel AI into PR Crisis, Yet Human Element Remains Key
August 16th, 2022 by Nicole SchumanWith the harried pace of PR, AI tools, in theory, should make communicators’ lives easier. For example, AI can assist with measurement and campaign assessment. Similarly, perhaps AI can add the equivalent of a few extra hands during a PR crisis.
[VIDEO] PRNEWS Talks with Bellabeat About Privacy, Communication and Women’s Health Tech
July 12th, 2022 by Nicole SchumanPRNEWS welcomed Urska Srsen, cofounder of women’s health tracker, Bellabeat to discuss privacy and communication for women’s’ health tracking products.