Digital & Technology

Crisis communications for large global companies like Domino’s still requires a considered response—especially in today’s tweeting, blogging and Facebook-saturated PR environment. After a Web video showing Domino’s employees tainting food products went live on YouTube,… Continued

Using public relations to boost search engine optimization (SEO) is a well-known discipline, but it’s far from simple. It’s a multi-pronged approach requiring careful analysis and execution. But the upside is the built-in quantification potential… Continued

At exactly 12 p.m. EST on Jan. 20, 2009, Barack Obama assumed responsibility as the president of the United States of America.

Whether or not you voted for him, it’s hard to refute the fact that Barack Obama led a revolutionary campaign by leveraging social media to engage voters in a grassroots approach. In office, he is… Continued

As the economy continues to encourage people to cut all expenses that don’t directly benefit sales, PR people are increasingly under attack. PR and public affairs executives will be the first to see their staffs,… Continued

Digital integration is a necessary approach to all business communications, but the best place to begin incorporating Web strategies is inside the organization. But just because it’s the right (and only) thing to do to… Continued

Seems the paid media folks are having as much of a challenge getting their arms around measuring value in the social media and interactive environment as earned media people. Nielsen is calling for standards and… Continued

Sometimes being whimsical in your messaging or presentation may provide a boost to your client or company’s profile when it comes to attracting media attention. However, it must make sense in the framework of your… Continued

If you’re a professional on Facebook, you’ve no doubt collected a mix of contacts that includes colleagues as well as personal friends. The more pervasive that social media becomes in public relations, the more likely… Continued

Winner: Marler Clark LLP PS and Lexblog Campaign: Bill Marler’s Marlerblog (http://www.marlerblog.com) For the past 15 years, Marler Clark has carved a niche as one of the top law firms specializing in representing victims of… Continued