A Mixture of High- and Low-Tech Solutions Can Overcome Deepfakes

You’ve just seen an ad for a real estate firm and you wonder: How did a start-up afford to have Elon Musk appear in its commercial?

In fact, it wasn’t the controversial billionaire you saw. Instead, it was a digital reproduction of Musk, a deepfake made of  video and sound clips, along with photos, digitally sewn together. The result looks and sounds almost exactly like Musk. 

Indeed, Musk isn’t the only celeb who didn’t authorize an advertiser to put his likeness in an ad.

More than advertising, deepfake technology also can create bogus people who interact with actual people in real-time, or should we say deepfake-time? 

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