[VIDEO] PRNEWS Live Talks Measurement for 2023 with Ketchum

PRNEWS chats with Ketchum representatives on LinkedIn about measurement strategy for 2023.

PRNEWS kicked off Measurement Month with a special LinkedIn Live chat sponsored by Ketchum. Mary Elizabeth Germaine, Partner and Managing Director of Ketchum Analytics, Kate LaVail, PhD, Executive Vice President of Ketchum Analytics North America, and Nicole Schuman, senior editor discussed how data will impact 2023 PR and communications strategy.

With the word “recession” looming over the U.S. economy, Germaine and LaVail provided insight into how data-driven planning can reduce waste and mitigate mistakes, as many organizations will be prioritizing efficiency and maximizing their resources.

You can view more PRNEWS' free LinkedIn Live streams here.