Digital & Technology

Anna Rose Pardue, Director of Communications at Morning Consult, breaks down three key reasons to include data in your PR storytelling strategy.

Brands that once relied on bylines, interviews and expert commentary to shape reputation now face a new challenge: how to maintain their voice and protect intellectual property in a world where an AI summary decides what gets seen, cited and remembered.

This week’s PR Roundup looks at lessons from the Elmo account hack on X, a new reputation risk survey that compares Europe and the United States, and Clueless celebrating a big anniversary with some fun, inventive swag for all ages.

Monica Earle, PR Director at Duolingo, breaks down what set the brand apart on social media platforms like TikTok and Instagram.

This week’s PR Roundup looks at the HR AI crisis for McDonald’s hiring methods, Morning Consult’s latest study on newsletter consumption and subscriptions and a new GIF-tionary for office slang.

This clip explores structured sprints, resource development and the crucial role of surveys in driving successful AI adoption, internally.

Questions from the audience included what size does a company have to be to consider using tools against disinformation and what types of tools can be used for threat protection, among others. 

A CMO panel at Cannes Lions 2025 showed that PR is no longer just a channel for amplifying campaigns. PR professionals are part of the creative engine itself—leading ideas, shaping narratives and creating cultural value in real time.

We aimed to understand how widespread this superstar effect really is in posting dynamics—and how executive communication teams can strategically leverage LinkedIn’s features to improve their odds of crafting standout content that drives greater reach, engagement and overall “linkfluence.”

Brian Snyder, Chief Innovation Officer at Axicom, offered some suggestions on what to measure when it comes to reputation and AI answers.