Digital & Technology

Shutterfly launches funny end-of-2020 digital cards

Digital Pivots May Save Brands this Holiday Season

December 4th, 2020 by

Flexibility requires brands to treat the holidays a bit differently than in years past. With more families staying home to avoid the COVID-19 spread, ecommerce has become the buying method of choice. How can brands stand out in a sea of online options? Creative content can help. 

Thanks to Coronavirus, Public Relations is Becoming Intelligent Relations

November 4th, 2020 by

Society’s reliance on digital technology during the pandemic is prompting the transition of PR into Intelligent Relations, a research associate from Cyprus argues. As a result, PR will invest more in social-listening techniques and other digital tools. In addition, PR will expand the limits of behavioral analysis and employ the advantages of automated production and personalized content.

Election Time Brings Out Clever Brand Campaigns

October 23rd, 2020 by

It’s not just campaign season for presidential electoral candidates. It’s also a very creative time for brands getting involved with election-themed campaigns. Without playing politics many brands have taken advantage of the nation-wide event, which only occurs once every four years in the United States. 

One Vanderbilt opening

Opening a Skyscraper During a Pandemic: One Vanderbilt

October 22nd, 2020 by

New York City became a national epicenter of COVID-19 in April 2020. The government closed non-essential businesses, employees worked from home and living rooms became classrooms. New campaigns seemed unfathomable. And yet, some construction projects continued. Here’s how BerlinRosen shifted messages for One Vanderbilt, the city’s newest skyscraper, to reflect New Yorkers’ resilience during the pandemic.

Kraft Macaroni & Cheese

Kraft Navigates Social Backlash from ‘Send Noods’ Campaign

October 15th, 2020 by

Not everyone is game for sexy mac n’ cheese. Kraft Heinz celebrated National Noodle Day by encouraging Kraft Macaroni & Cheese lovers to “send noods.” The provocative promotion included a blurred picture of a bowl of mac and cheese, and a play on the misspelling of “nudes.” For many, the joke flopped. Moreover, a recent survey about brands and humor indicates levity is a risky tactic when consumers are dealing with a pandemic and social and electoral upheaval.

virtual press conference

How to Conduct a Successful Virtual Press Conference

September 8th, 2020 by

With COVID-19 shutting down most in-person communication, traditional press conferences are no longer viable. Thankfully, most agencies and PR pros transitioned creatively to provide reporters and media with virtual press conferences. These events allow information to be distributed and questions in a remote setting, all while maintaining a face-to-face (albeit behind a screen) relationship with key stakeholders and journalists. 

Communicators’ Headache: Keep Track of Changing Privacy Regulations

September 1st, 2020 by

PR pro Stephen Payne offers an update on what communicators need to know about the CCPA and European Union data privacy rules. In short, there’s a lot to monitor and regulation seems to change almost daily.

leveraging AI

How PR Pros Can Benefit from Leveraging AI

August 25th, 2020 by

During an Aug. 25 webinar hosted by PRNEWS, panelists discussed the benefits of including AI in their communications strategy. The technology, they said, does not exist as the be-all solution for anyone’s needs. Instead, it provides a helpful boost where needed, particularly for PR. 

Goodyear-Trump Debacle Offers Plenty of PR Lessons

August 21st, 2020 by

A household name found itself having to explain what seemed to be a typical workplace guideline this week. An employee for Goodyear Tire and Rubber Company shared a photograph of a slide, allegedly from a corporate diversity training session. The resulting political brouhaha offers several takeaways for PR pros.


DNC Can Teach Communicators About Virtual Event Dynamics

August 17th, 2020 by

Traditionally touted as a celebration for political buffs of all things blue and democratic, the Democratic National Convention will certainly boast a different feel this year, as guests and the nominee’s acceptance speech will be broadcast nationally, but conducted virtually. No former U.S. president Bill Clinton fawning over falling balloons. No real-time booing of Sen. Ted Cruz. No Al Gore swooping in for a spontaneously awkward kiss with Tipper. Because of the coronavirus, it will certainly be a much different experience to watch or stream.