Digital PR

Don’t Believe Your Eyes: Deepfakes Could Haunt PR Soon

July 1st, 2020 by

Deepfakes, or Artificial Intelligence-generated synthetic videos, have been on the crisis communications periphery since 2017. Here’s what you and those you represent need to know about them.

How the Tech Tapestry Can Work for PR Measurement

June 29th, 2020 by

It’s no secret that during times where marketing and communications budgets continue to be slashed, that teams have to do more with less. Whether it is a reduction in team members or resources, everyone needs to work together even closer to get the job done. One aspect to look at to help alleviate this burden is technology and the tech tapestry.

Gilead Sciences Outlines Pricing Process for Treatment in Statement

June 29th, 2020 by

While the announcement of an effective drug treatment available worldwide for those suffering from the cryptic virus should be something to celebrate, delving into an explanation about pricing for a possibly life-saving drug may cause some reader’s stomachs to churn. Gilead’s statement attempts to strike a delicate balance, focusing on the importance of the treatment while justifying its value. 

How to Navigate Being Dragged During a Social Media Crisis

June 16th, 2020 by

PR and social media management make for a dynamic couple. These employees hold up the front lines of companies and organizations, no matter what. In a world with access to endless information and instant publication of disputes and occurrences, a social media manager becomes essential to navigating the choppy seas of a restless public.

Wendy’s Twitter Silence on Brooks Speaks Volumes

June 15th, 2020 by

When a brand gets caught in the middle of a crisis, what IS the proper response? Is it better to be a punching bag for the public and stay silent, or is it the responsibility of the middleman to explain or absolve themselves from the situation? So what is Wendy’s role?

facial recognition cameras scan coffee shop customers

Face, Off: IBM, Amazon and Microsoft Limit Police Use of Surveillance AI

June 11th, 2020 by

Earlier this week, IBM and Amazon said they will pull back from facial recognition technology contracts with law enforcement. The use of machine learning technology that detects faces has come under renewed scrutiny for racial bias. In addition, the technology is known to be flawed, particularly when applied to non-white faces. Until today, Microsoft was notably quiet on the issue, given it too has provided facial recognition software to police.

During the Pandemic, PR Pros Find New Ways to Communicate

May 28th, 2020 by

One of the pandemic’s few bright spots is that it has been a catalyst for communicators’ creativity. Examples abound, including a virtual red-carpet/press screening that National Geographic Channel staged for a new series recently.

The Road to an Executive Order: A Twitter Drama

May 28th, 2020 by

The latest battle between the White House and social media platforms began on May 26, when Twitter attached a “Fact Check” notification to President Trump’s tweet which included misinformation about mail-in voting.

How to Model Predictions for Post-COVID-19 Behavior

May 26th, 2020 by

We’ve all heard about the new normal, but what does it look like in the sector you represent? One way to find out is to use predictive landscapes that help communicators build possible behavioral models. Here’s an example using the travel industry.

PRNEWS GRADES: Brand Creations for the Week of May 17

May 21st, 2020 by

The PRNEWS staff comes across many examples of brand advertising and communications every day. We have compiled a weekly assessment, with staff members providing their choices of the most notable, good or bad. We hope these brief examples will provide a learning experience about what works and what to avoid.