It’s imperative that PR be part of integrated marketing. Making that happen requires that PR focus more on measurement, technology and critical thinking, writes Anna Ruth Williams.
Digital & Technology
The savvy PR pro is preparing now for a federal data protection regime. Job one is collaborating with data governance and privacy teams.
With the harried pace of PR, AI tools, in theory, should make communicators’ lives easier. For example, AI can assist with measurement and campaign assessment. Similarly, perhaps AI can add the equivalent of a few extra hands during a PR crisis.
PRNEWS welcomed Urska Srsen, cofounder of women’s health tracker, Bellabeat to discuss privacy and communication for women’s’ health tracking products.
The pace of change for privacy regulations shows no signs of slowing in 2022 or in the years ahead. The patchwork of state-level laws in the US will present a daunting compliance challenge for communication professionals, not only for corporate communicators but for PR pros in firms, those they represent and their businesses. Here, we offer a brief update on recent changes and what is ahead.
While it may seem intimidating to begin making content and communication more accessible, the resources and education are available.
How Avid handled a crisis–promptly, simply, inclusively and authentically–is a compelling story from which communicators can learn.
In recent months, the metaverse has become an increasingly popular buzzword. Companies are building metaverse platforms and exploring unique ways of engaging consumers within these new digital landscapes. Influencer marketing likely will remain an important… Continued
While broad-ranging crisis tools sound like an ideal solution, some crisis pros say they’re years away. It will take time for tech to catch up with crisis needs.
President of PR tech’s newest merger, Onclusive’s Sean O’Neal, argues media monitoring is eminently affordable. So, there’s no budgetary reason not to measure.