Digital & Technology

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Navigating Influencer Fatigue

October 2nd, 2023 by

Influencer marketing has become a staple of many brands’ marketing strategies, as PR and communications teams critically evaluate how to harness the power of influencers. Enter “influencer fatigue,” an all-new challenge for PR professionals.

Can AI be the Catalyst for Unified PR and Marketing?

September 20th, 2023 by

It used to be that the boundary between public relations and marketing seemed as wide as the Grand Canyon. Yet today it’s evident that artificial intelligence is not just blurring these lines—it’s erasing them. For those in the PR and marketing realms, AI offers a unique opportunity to dismantle old silos and forge stronger, integrated strategies. 

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What Apple’s Investment in the Metaverse Marketplace Means for PR

September 12th, 2023 by

No matter how the metaverse unspools, it’s inevitable that more major disruptions are still to come, even beyond the latest in AI and metaverse technologies.

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Learning About LinkedIn: Creator Mode

September 11th, 2023 by

How can LinkedIn Creator Mode benefit public relations, communication professionals, their clients and brands?

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Keeping Up with the Latest Industry Trends

August 31st, 2023 by

What do AI, data, Substack and DEI all have in common? They are some of the most important industry trends to be aware of at the moment, according to our author.

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5 Must-Haves for Your Digital Marketing RFP

August 17th, 2023 by

The right agency will help you expand your online presence, increase traffic to your website, and ultimately boost your bottom line. When it comes to selecting the right agency, though, the process can be overwhelming. Here’s how you can ensure your business is making the right decision.

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Tools, Updates to Save Time on Media Outreach

August 16th, 2023 by

PRNEWS rounded up a few media relations-related tools and updates that have come out in recent weeks to help communicators save time.

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How to Create Social Video Like an Expert (Even When You Are Not)

August 14th, 2023 by

PRNEWS asked some video experts for some tips for communicators who may not have an editing and production background, but can create engaging social video with some simple guidance.

social media platforms, like Threads, are forgetting to make themselves accessible. Here's how communicators should evaluate platforms for accessibility

Top Tips: Evaluating Social Media Platforms (Like Threads) for Accessibility

July 20th, 2023 by

One of the biggest issues with the Threads platform is its failure to prioritize accessibility and provide all users with a seamless experience. 

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Communications, AI and The Role of Ethics

July 19th, 2023 by

Communicators should be focused on advising clients and leaders on developing codes of conduct to govern their own work and to effectively communicate these guidelines to key stakeholders, from employees, to customers, to market makers.