Digital PR

Share of Voice: Why the Democratization of Voice Tech Benefits PR Pros

October 5th, 2018 by

There’s more demand than ever for companies that specialize in teaching brands how to write for voice. A leader among them, PullString, built a platform that enables brands to create highly engaging voice applications for devices like Alexa and Google Home without writing any code.

Why Fashion Influencer Network Revolve Should Better Comply With the FTC

October 3rd, 2018 by

Fashion e-commerce site Revolve filed an IPO this week. The site, which describes itself in the filing as a “next-generation fashion retailer for millennial consumers”, mentions the word influencers a whopping 79 times. Going public also brings on an increased level of scrutiny, and the need for Revolve to make sure its influencers are properly disclosing their relationships to the FTC. That has not always been the case.

indiegogo, facebook campaign, content marketing

4 Ways Indiegogo Drives Meaningful Interactions With Content Marketing

August 23rd, 2018 by

Content marketing is an element of many communicators’ daily work. But it can be challenging to tie back content marketing efforts to overall communications and business goals, from audience growth to fundraising. And while there’s no one-size-fits-all solution to successful content marketing, it’s most important to play to your strengths, sourcing content that’s close to home, according to Indiegogo’s director of integrated marketing, Kira Sparks.

Study Shows Most Businesses Have Mixed Feelings About Mixed Reality

August 22nd, 2018 by

Though VR and AR have become much more ubiquitous over the last three years, most businesses are still reticent to dive in. Last week, eMarketer shared infographics culled from a Harvard Business Review study in March 2018 that found while roughly two-thirds of U.S. executives polled claimed to be exploring the use of mixed reality (MR) technology, only 20% said they are “currently in production or deploying MR.”

IABC Report: C-Suite Wants PR to Cut Through the Digital Noise, Be Budget-Savvy and (Maybe) Help With Diversity

June 5th, 2018 by

At the IABC Conference in Montreal, a cross-industry panel of three senior business leaders opened up about the value of communications at their organizations. (Spoiler alert: Their comments were overwhelmingly positive.)

IABC Report: Is Faith in AI and Data Misplaced?

June 4th, 2018 by

In a world constantly disrupted by technological advances, how can we make sure we’re the ones making change, and that change isn’t making us? That was a question posited by keynote speaker and futurist Anab Jain at the International Association of Business Communicators’ World Conference in Montréal.

4 Tactics for Increasing Attendance at Local Events

April 26th, 2018 by

Promoting an event in 2018 is a tough gig, especially at this time of year. Summer vacations are around the corner and it’s hard to compete with Coachella or a night of binge-watching “The Handmaid’s Tale.” Luckily, there are some tactics that will grab your potential attendees’ attention and help ensure they show up on the big day. Here are four tips for upping RSVPs for your next event.

3 Ways the Psychology of Images Affects Your Content’s Reach

April 12th, 2018 by

Not every communicator has time to study the best technical practices behind creating an effective image, of course, but understanding why certain images engage the eyes more than others requires no advanced study. Having shot news events and concerts for the better part of a decade, PR News’ Justin Joffe shares some common characteristics among his featured images that have garnered the most love, shares and engagement.

The Zuckerberg Factor: 3 Reasons Why U.S. Brands Now Fear GDPR

April 10th, 2018 by

As Mark Zuckerberg testifies before Congress, speculation is swirling as to whether Facebook will integrate portions of the European General Data Protection Regulation (GDPR) into preventive measures it’s taking against future data leaks and election meddling. Brands operating solely in the U.S. now have strong reasons to fear (and begin preparing for) GDPR.

Online Ads Not as Relevant as Marketers Think; Even Strong Content Struggles to Break Through

April 10th, 2018 by

Marketers and communicators admit they don’t always know if their messages are reaching the intended audiences. Yet most believe those messages are relevant when they make it to the target audience. Uh, maybe not, according to a new Adobe survey.