Digital & Technology

PRNEWS has unveiled the 2026 Top Women in PR & Communications honorees—a group of 120 leaders driving innovation, influence and impact across the communications landscape.

A structural shift is underway in crisis communications, and reputational risks are rising significantly with the adoption of AI technologies.

Discover how AI synthetic focus groups can transform your market research. We explore building personas, querying AI and refining ideas for compelling content and news stories.

Social platform X is still ‘upstream’ for the news that communicators need to know, flag and contextualize for relevant clients and principals. But implementing certain best practices and personalizing use of the site to specific clients and workflows is optimal.

We break down a simple, effective strategy for picking topics, creating authoritative content and securing placements that drive real AI search and GEO results.

Building stakeholder education content is essential to ensure both AI and human audiences understand your organization accurately.

Video and long-form audio content isn’t just where audiences are, it’s increasingly where AI systems go to learn what your spokespeople stand for.

Discover practical PR strategies with deep research. Analyze media landscapes, find journalist feeds, research PR opportunities and prepare content.

More than 80% of companies saw no noticeable productivity gains despite widespread AI adoption, per a recent National Bureau of Economic Research survey.

From Target’s bid to win back skeptical shoppers, to the White House’s quiet attempt to reframe one of its signature policies, to what actually builds credibility in the AI era—this week offered a masterclass in how brands and institutions communicate under pressure.