Digital & Technology

In 2024, it’s evident you need a deepfake scenario as part of your crisis communications plan, along with other disinformation management plans. Here are steps to take to ensure you can counter the narrative before a real crisis occurs.

PR Roundup looks at a study that reveals how adults are using TikTok, Nikki Haley’s “big announcement” trick, and how the nutrition industry is dealing with misinformation on social media. 

While fielding applications for PRNEWS’ 2024 Agency Elite Top 100, we tasked agencies with envisioning what the future of the PR and communications industry would look like in several years. Following are five predictions for the future of PR measurement according to several of our Top 100 Agency Elite.

The New York Times is suing OpenAI for copyright infringement. Communicators, too, will need to decide if there is a danger in letting AI models train on their corporate content. Right now, PR professionals are embracing it as a productivity enhancer and marketing tool. But the way forward may require some balance.

This week’s PR Roundup acknowledges the heartfelt response by the Kansas City Chiefs organization and players after a Super Bowl parade shooting, the results of a new study on how PR leaders are using AI, and why its important to learn more about Gen Z’s election 2024 expectations.

The Institute for Public Relations’ Measurement Commission held its first meeting of 2024 last week. Afterward, PRNEWS caught up with Commission head Olivia K. Fajardo, M.A., Director of Research at IRP, to identify and discuss the most pressing issues on the minds of the organization’s members.

This week’s PR Roundup looks at customers pushing back on McDonald’s rising prices, the PR Council’s latest update to their AI guidelines, and a chapel in Las Vegas looks to marry the most famous couple of the year on Super Bowl Sunday.

This shift in media consumption habits presents a unique opportunity for PR professionals. TikTok news anchors may help communicators to reach Gen Z in a way that traditional media outlets cannot. 

Our author explores some of the key challenges in building AI brands, including navigating hype cycles, job-displacement fears and diving deep into the real scope of this technology.

Our author touts the benefits of profile verification for providing clients with trustworthy reputations.