Digital & Technology

When a cyberattack unfolds and users’ personal data is at risk to be compromised, companies cannot afford to waste time deliberating their next communication steps.

Brands, organizations and public figures should take steps now to ensure they’re ready for the possibility of a TikTok ban to protect their creator relationships and brand visibility.

Internal communications campaigns need to cut through the noise and drive action. These five tools are helping to level up these internal comms strategies and achieve even greater success.

Guerra offered several tips for communicators including how to pay to forward to your fellow industry colleagues and paying attention to time zone change.

At CES PRNEWS spoke with Cort Irish, VP of Marketing and Communications at Claritas, a data innovation company that provides targeted audience demographics and AI insights to agencies and brands for better pitching, measurement and campaign results, amongst other programs.

Buck talked about working with traditional media, while acknowledging emerging digital creators, the company’s messaging and actions regarding AI, media training the PR team, and the one thing everyone needs during CES.

Thornell and Managing Editor Nicole Schuman discussed the benefits of agencies coming to CES, innovations in storytelling, and navigating an upcoming changes to the tech policy landscape.

The creator economy is shifting from existing as a tool for publicity to becoming a component of business strategy. The State of the Creator Economy panel at CES 2025 discussed the new roles creators are taking on within brands and organizations based on a need for authentic connection with audiences.

At CES 2025, the panel “AI and the Crisis of Creative Rights: Deepfakes, Ethics, and the Law” tackled the intersection of AI tech, intellectual property and ethics—which the PR industry and communicators, particularly those working with content and content creators, should pay close attention to. 

What topics attracted the most attention from PR professionals this year? Take a look at the PRNEWS top 5 most-read stories in 2024. Crisis and digital PR seemed to engage our audience most—particularly anything having to do with TikTok or LinkedIn.