Digital & Technology

Don’t pitch stories about bird feeding and hypnosis to a business reporter, says journalist Mark Hamrick.

Managing a freelance writer, if done correctly, can be a cost-effective way to develop high-quality press materials in a hurry.

Karen Friedman and Dale Weiss cover five ways to make even the most nervous executive receptive to media training.

PR job candidates reduce their chances of landing a full-time gig if they don’t arm themselves with some probing question to ask the interviewer(s).

Study points to the growing demand among companies for data that can drive strategic marketing decisions.

Daniel Garza, senior VP of PRx Digital provides six tips for promoting tent-pole events in today’s digital world.

New Pew research shows that readers are consuming their news—and news videos—on a daily basis more and more through smartphones and tablets.

In the following Q+A, digital media manager Chad Melton discusses B2B manufacturer Ingersoll Rand’s content creation strategy.

Communicators and marketers in the C-suite battle over "ownership" of social media, reports PR agency Makovsky.

As a PR executive, what would you do if your company or client CEO has a personal blunder that went public?