Digital & Technology

When the Super Bowl kicks off on February 3, it likely won’t be the first time you’ve seen elements of the commercials, as brands now try to preview and extend the ads via PR and marketing efforts.

90% of those aged 18 to 30 check their smartphones before stepping out of bed each morning.

Press releases and banner ads are being replaced as outreach vehicles by content marketing, says Salesforce.com’s Jennifer Burnham.

The 2013 list of the most stressful jobs is out, and PR came in at No. 5, up from No. 7 in 2012.

The Jets didn’t display much on the field this year, but they provided a few choice lessons on bad PR.

Version 2.0 Communication provides a snapshot of the last 12 months, including the biggest news events and the newsmakers behind them.

If you can answer the following four questions about whether Instagram is a good fit for your brand, then these five different PR pros can help you with your photo efforts.

Understand the needs of journalists just as you would of your customers, says Digital PR Summit speaker Jake Gasaway of San Francisco-based start-up Stitch Labs.

Here are six tips to supercharge your online search presence in the New Year.

Emily Rosen of Hill+Knowlton Strategies provides four tips for maximizing media relationships during a trade show.