Digital & Technology

As a PR executive, what would you do if your company or client CEO has a personal blunder that went public?

Despite constant advice to the contrary, too many press releases still suffer from flowery language and superlatives.

Pitchingnotes.com encourages PR pros to share their notes on media they’ve worked with; and media to tell its members how they would like to be pitched.

Pinterest is now making itself more responsive to brands and businesses. Here’s how to take advantage of the new tools.

SPCA Auckland campaign provides a stark example of how a PR campaign can benefit both animals and humans.

The best way to serve journalists and media is to put yourself in their shoes and think whether a story fits their audience, and what other content elements will make it pop.

PRIME Research CEO Mark Weiner covers why cost-per-thousand measurements can be useful in public relations.

The Toronto Raptors toss up a couple of bricks in its social media efforts and show how not to communicate on Twitter.

Social media plays a huge role in consumers’ travel decision-cycles and experiences.

Award-winning journalist Carl Cannon coached PR pros with five strategies for making nailing their story pitches.