Digital & Technology

The story that Rodriguez and other athletes received illegal substances from a Miami clinic also brings to the forefront the importance of vetting celebrity/athlete spokespersons.

80% of shoppers are digitally engaged with brands in some way, but the stronger the connection, the greater the impact on public opinion and potential sales of a brand.

Crisis PR firm Sitrick and Co. targeted bloggers to correct or remove their posts about Papa John’s CEO, a classic PR tactic applied to a new form of media.

62% of the public cares more about companies’ practices and policies today than they did 10 years ago.

Volkswagen’s Super Bowl ad has attracted a groundswell of attention on whether or not it is racially offensive.

Agent-cy CEO Jasmine Sandler provides a framework for how to navigate your brand in the brave new world of online branding, SEO and social media.

Advertisers University of Phoenix and Hyundai will be running videos via an ABC app, underscoring the need to fully explore this digital medium.

PR News polled its online community and found that most PR pros will wait one to three days before calling a journalist after emailing him or her a pitch.

Twitter acquired a six-second video editing sharing service, which means video integration has entered the Twittersphere.

Katie Couric sat down with Manti Te’o to get his take on the story involving his fictitious girlfriend.