Digital & Technology

According to data from the Reputation Institute, the top 10 most "reputable companies" are putting their money where their mouth is and meeting the public’s desire for CSR.

Despite the dramatic changes about PR in the last few years, people are still in the dark about the versatility of communications execs.

The story that Rodriguez and other athletes received illegal substances from a Miami clinic also brings to the forefront the importance of vetting celebrity/athlete spokespersons.

80% of shoppers are digitally engaged with brands in some way, but the stronger the connection, the greater the impact on public opinion and potential sales of a brand.

Crisis PR firm Sitrick and Co. targeted bloggers to correct or remove their posts about Papa John’s CEO, a classic PR tactic applied to a new form of media.

62% of the public cares more about companies’ practices and policies today than they did 10 years ago.

Volkswagen’s Super Bowl ad has attracted a groundswell of attention on whether or not it is racially offensive.

Agent-cy CEO Jasmine Sandler provides a framework for how to navigate your brand in the brave new world of online branding, SEO and social media.

Advertisers University of Phoenix and Hyundai will be running videos via an ABC app, underscoring the need to fully explore this digital medium.

PR News polled its online community and found that most PR pros will wait one to three days before calling a journalist after emailing him or her a pitch.