Digital & Technology

LEWIS PR’s Clinton Karr provides a five-step roadmap for these critical launches.

In the following Q+A, Karl Gude, graphics editor-in-residence at Michigan State University’s School of Journalism, discusses the most effective ways to make your visuals compelling.

Jockey’s Mo Moorman, who works with brand spokesperson Tim Tebow, provides insight on how to best manage the celebrity-media relationship.

Despite the constant advice to the contrary, PR pros continue to pepper their communications with words that sour reporters.

You need to make the case now to senior leaders that cyber hacking is not an if, but a when situation.

Intrepid Travel’s global PR manager Eliza Anderson shares her company’s content strategy.

Connect your brand with local communities by arming hyperlocal media editors with ready-to-publish content.

Drivers 18 to 54, who resist TV commercials and bypass online ads, can reliably be reached at the gas pump.

After Instagram’s users reacted negatively to the app’s new terms of service, co-founder Kevin Systrom attempted to clear up confusion and quell fears.

Many of the world’s top 100 most reputable companies have little to show for the millions of dollars spent on CSR initiatives.