Digital & Technology

Twitter acquired a six-second video editing sharing service, which means video integration has entered the Twittersphere.

Katie Couric sat down with Manti Te’o to get his take on the story involving his fictitious girlfriend.

In 2012, online reviews, retailers’ websites and friends and family all had big gains from 2010 as the top sources for buying information.

Pin the things you’d want in your ultimate workspace to win entry to PR News’ Jan. 30 Pinterest Webinar—a $379 value.

Pinterest helps organizations large and small connect with the most fundamental driver of consumer decision-making: emotion.

A Northwestern University experiment unveiled how critical editorial affects students’ opinions of two major brands: Facebook and Starbucks.

DePaul University’s Matthew Ragas examines, through academic research, how much of what we learn about a brand comes to us second-hand courtesy of the media.

Allyson Hugley of Weber Shandwick provides eight suggestions for moving media metrics beyond advertising value equivalents, and even media impressions.

Facebook allows consumers to help shape a brand’s narrative. What could be better than that?

Ned Barnett provides four lessons that the he learned from competing against the legendary Daniel J. Edelman.