Digital & Technology

Chart: Comparing the Most and Least Effective B2B Content Marketers

January 10th, 2013 by

71% of the most effective B2B content marketers tailor content to the profile of decision maker, compared to only 41% of the least effective B2B content marketers.

#BareItAll: Three Ways to Leverage the New Tweet Chat for PR Pros 

January 9th, 2013 by

#BareItAll could show itself to be an important online community for executives interested in practicing better PR.

3 Tips to Integrate Creative With Traditional PR

January 9th, 2013 by

As the lines between marketing and PR continue to blur, APCO Worldwide senior graphic designer Tracy Phillips provides three ways to meld creative concepts with traditional PR.

How to Handle Social Squatters

January 9th, 2013 by

Is someone jumping your social media brand claim? Do what Ski The East did, and get your claim back.

Public Affairs: How 2012’s Gains in Process May Play Out in 2013

January 8th, 2013 by

2012 was weak on intensive policy debates, but public affairs communicators were given a chance to fine-tune tools that influence opinion and drive action.

Consumers Changing Stance on Old Spending Habits

January 8th, 2013 by

The number of U.S. shoppers who expect they will "never go back" to their pre-recession purchasing habits is declining.

Consumer Reviewers Wield More Power Than Pro Critics in Driving Purchase Decisions [Infographic]

January 8th, 2013 by

PR pros need to deploy communications strategies designed to cultivate relationships with consumer reviewers.

Tactics, Tailored Content Make for Effective Content Marketers

January 7th, 2013 by

What makes for good content marketing? You can start with creating content that’s engaging.

When Your Best Impression is Your Worst: Metrics Beyond the Obvious

January 7th, 2013 by

And as 2013 kicks into high gear, measuring the effectiveness of media relations has never been so daunting—yet exciting—to PR pros.

Q&A: Storytelling for the Small Screen Turning into Big Prospects for PR Execs

January 7th, 2013 by

Edelman’s Steve Rubel talks about how PR pros can accelerate their mobile-media efforts.