Digital & Technology

For PR pros, the good professor offers this piece of sagely advice: Try to understand people (read: your CEO, CFO, etc.) and your clients by observing them. Check out this "60 Minutes" story on how to design breakthrough… Continued

In seriously botching a civic engagement campaign for the city of Hamilton, Dialogue Parners learned some valuable lessons.

PR pros weigh in on effective blogger relations, including what the going rates are for a paid post.

Here are the Twitter trends and strategies you’ll need to know about to make a social impact in 2013.

To get more of the big picture and think more strategically, sometimes a PR pro needs to tune out the 24/7 communications clutter.

More than a third of executives surveyed in Zeno Group’s Digital Readiness Survey said their CEO cares little about the company’s reputation in social media.

Help a Reporter Out founder Peter Shankman provides three tips on how to best reach the mobile journalist.

From a PR standpoint, is a thorough apology from Lance Armstrong with Oprah enough to sway the public and help rehabilitate his reputation?

While tech heavyweights like Google and Facebook have taken a pass, CES still holds ample opportunity for PR pros to get their messages out.

Although PR pros may not be grading math problems or reading through essays, here are five ways life as a communicator is akin to that of a teacher.