Digital & Technology

Melding Your Offline and Online Communications

May 20th, 2013 by

As communications professionals, we face a number of challenges in carrying the conversation across channels and particularly across the digital divide.

To Write Well is to Advance in Your Career: 7 Tips for Aspiring Writers

May 17th, 2013 by

Has writing become a lost art, a nice-to-have skill but not a necessary one? I sure hope not. For those of us who cherish the written word and are prone to find typos on cereal… Continued

Writing Bootcamp: Storytelling and Editing are the Pillars of Successful PR Communications

May 16th, 2013 by

Here’s a snapshot of PR News’ May 14 Writing Bootcamp in Washington, D.C.

Pin-spiration: Discovering Recipes (and Brand Advocates) Through Pinning Bloggers

May 14th, 2013 by

Pinterest has opened the door to discovering hundreds of creative food-focused bloggers, each with his or her own unique style and taste.

Hertz Links PR and Customer Service As Social Channels Grow

May 13th, 2013 by

Last summer, the car rental company rolled out a new dashboard that integrates its social channels into customer service.

3 Ways to Convince C-level Executives to Invest in Social

May 10th, 2013 by

Here’s how to convince your boss to back social spending.

PR Expert Weighs in on McDonald’s Charles Ramsey Tweet

May 9th, 2013 by

To tweet or not to tweet? Here’s advice for brands unintentionally associated with an awful event.

4 Video Trends that are Critical for PR Pros

May 7th, 2013 by

As YouTube reconciles its brand identity, PR pros need to adapt to the constantly changing landscape of the platform.

How to Use Great Writing to Draw Stakeholders In, Not Scare Them Away

May 6th, 2013 by

Great communicators are usually great writers, and great writers create great PR.

Got ‘Vacationitis?’ An Offbeat Hilton Hotels Campaign Leverages Business-Travel Strength Into Leisure Market

May 6th, 2013 by

Hilton Hotels & Resorts wanted to find a way to help pressed-for-time business travelers see that the hotel chain could provide an escape, as well.