As communications professionals, we face a number of challenges in carrying the conversation across channels and particularly across the digital divide.
Digital & Technology
To Write Well is to Advance in Your Career: 7 Tips for Aspiring Writers
May 17th, 2013 by Diane SchwartzHas writing become a lost art, a nice-to-have skill but not a necessary one? I sure hope not. For those of us who cherish the written word and are prone to find typos on cereal… Continued
Writing Bootcamp: Storytelling and Editing are the Pillars of Successful PR Communications
May 16th, 2013 by Lucia DavisHere’s a snapshot of PR News’ May 14 Writing Bootcamp in Washington, D.C.
Pin-spiration: Discovering Recipes (and Brand Advocates) Through Pinning Bloggers
May 14th, 2013 by Victoria GestnerPinterest has opened the door to discovering hundreds of creative food-focused bloggers, each with his or her own unique style and taste.
Hertz Links PR and Customer Service As Social Channels Grow
May 13th, 2013 by PRNEWSLast summer, the car rental company rolled out a new dashboard that integrates its social channels into customer service.
3 Ways to Convince C-level Executives to Invest in Social
May 10th, 2013 by Lucia DavisHere’s how to convince your boss to back social spending.
PR Expert Weighs in on McDonald’s Charles Ramsey Tweet
May 9th, 2013 by Lucia DavisTo tweet or not to tweet? Here’s advice for brands unintentionally associated with an awful event.
4 Video Trends that are Critical for PR Pros
May 7th, 2013 by Lucia DavisAs YouTube reconciles its brand identity, PR pros need to adapt to the constantly changing landscape of the platform.
How to Use Great Writing to Draw Stakeholders In, Not Scare Them Away
May 6th, 2013 by Lucia DavisGreat communicators are usually great writers, and great writers create great PR.
Got ‘Vacationitis?’ An Offbeat Hilton Hotels Campaign Leverages Business-Travel Strength Into Leisure Market
May 6th, 2013 by PRNEWSHilton Hotels & Resorts wanted to find a way to help pressed-for-time business travelers see that the hotel chain could provide an escape, as well.