Digital & Technology

A content marketing strategy should be a feedback loop centered on measurable objectives and calls to action, says Waggener Edstrom’s Kiersten Lawson.

A recent Cheerios commercial featuring an interracial mother and daughter sparks racist rants online.

What are your favorite colors? Your answer may depend on how much your content gets shared on Pinterest.

This year there are 4.2 million moms who blog, up from 3.9 million in 2010, according to eMarketer.com.

Content marketing has become a lot more than a buzzword, so it is essential that your brand develop and implement a strategy sooner than later.

LinkedIn on Thursday launched its enhanced updates feature, which enables users to add images, documents and presentations to updates from the homepage.

Want one of Facebook’s new verification badges for your brand? First tip: Don’t bother asking for one.

By now you’ve heard the news that Adam Levine hates his country. No, he loves his country. Wait a minute: what does he really feel and why do we care?  If “The Voice” coach and… Continued

How people find content should be a determining factor in the kind of content you produce, says
Content Marketing Boot Camp speaker Buddy Scalera of Ogilvy CommonHealth Worldwide.

Here are five PR tips on producing the best content marketing for your company.