Multiple social and digital platforms are replacing traditional media. These platforms move faster and cross boundaries more easily than national media.
Digital & Technology
Are You a PR Pro From Krypton?
June 14th, 2013 by Steve GoldsteinIf you’re an immigrant from Krypton living in the U.S.—or in any spot on Earth—then flying without the benefit of a wingspan or jet propulsion and hearing the flutter of a butterfly in Ensenada while… Continued
Fast-Growing Vine Offers Vast New PR Possibilities
June 14th, 2013 by Lucia DavisDespite being around for only five months, Vine is already beating Instagram on Twitter. According to Topsy Analytics, the 6-second stop motion video app’s 2.86 million shares on Twitter beat out the social photo sharing service’s 2.17 million.
Top AOL Execs on Why Name Recognition Isn’t Always a Good Thing
June 13th, 2013 by Lucia DavisWhen you see an email address that includes “AOL.com,” what do you think? Chances are, the terms that come to mind are “not a Web native,” or “not savvy,” or even, sadly, “old.”
8 Rules for Effective Email Communication
June 13th, 2013 by David BaakeProfessional reputation hinges on proper email communication. Use these tactics to ensure you don’t jeopardize your business relationships.
6 Instagram Tips for PR Pros
June 12th, 2013 by Lucia DavisEarlier this year, Instagram passed the 100 million monthly users mark. According to the photo-sharing giant, 40 million photos are uploaded per day and 8,500 “likes” and 1,000 comments occur every second.
5 Simple Ways to Drive Traffic to Your Company’s YouTube Videos
June 11th, 2013 by Ola LasmanBrands are increasingly using video as an engagement tool to connect with target audiences. Here are five easy ways to optimize your YouTube experience.
How to Generate News When Your Brand or Client Doesn’t Have Any
June 10th, 2013 by Lydia HowardCompanies go through quiet periods when news output is limited. As PR pros, our job is to maintain clients’ presence in their industries during these times.
Web Companies Tied to NSA Program Need To Come Clean
June 7th, 2013 by Caysey WeltonCompanies like Apple, Facebook and Google may have made a mistake by swiftly denying cooperation with the NSA.
Michelle Obama Schools Heckler, Follow Her Lead with these Tips
June 5th, 2013 by Lucia DavisUse these three tactics to ensure your CEO or client can neutralize a hostile audience.