Digital & Technology

Fast-Growing Vine Offers Vast New PR Possibilities

June 14th, 2013 by

Despite being around for only five months, Vine is already beating Instagram on Twitter. According to Topsy Analytics, the 6-second stop motion video app’s 2.86 million shares on Twitter beat out the social photo sharing service’s 2.17 million.

Top AOL Execs on Why Name Recognition Isn’t Always a Good Thing

June 13th, 2013 by

When you see an email address that includes “AOL.com,” what do you think? Chances are, the terms that come to mind are “not a Web native,” or “not savvy,” or even, sadly, “old.”

8 Rules for Effective Email Communication

June 13th, 2013 by

Professional reputation hinges on proper email communication. Use these tactics to ensure you don’t jeopardize your business relationships.

6 Instagram Tips for PR Pros

June 12th, 2013 by

Earlier this year, Instagram passed the 100 million monthly users mark. According to the photo-sharing giant, 40 million photos are uploaded per day and 8,500 “likes” and 1,000 comments occur every second.

5 Simple Ways to Drive Traffic to Your Company’s YouTube Videos

June 11th, 2013 by

Brands are increasingly using video as an engagement tool to connect with target audiences. Here are five easy ways to optimize your YouTube experience.

How to Generate News When Your Brand or Client Doesn’t Have Any

June 10th, 2013 by

Companies go through quiet periods when news output is limited. As PR pros, our job is to maintain clients’ presence in their industries during these times.

Web Companies Tied to NSA Program Need To Come Clean

June 7th, 2013 by

Companies like Apple, Facebook and Google may have made a mistake by swiftly denying cooperation with the NSA.

Michelle Obama Schools Heckler, Follow Her Lead with these Tips

June 5th, 2013 by

Use these three tactics to ensure your CEO or client can neutralize a hostile audience.

ABC’s of Content Marketing: Always Be Content-Optimizing

June 4th, 2013 by

A content marketing strategy should be a feedback loop centered on measurable objectives and calls to action, says Waggener Edstrom’s Kiersten Lawson.

Cheerios Refuses to Pull Commercial and Cave in To those Upset by Interracial Depiction

June 3rd, 2013 by

A recent Cheerios commercial featuring an interracial mother and daughter sparks racist rants online.