Digital & Technology

Brands that aren’t leveraging digital opportunities are giving away business to their competitors.

Companies spend an inordinate amount of time and money on creating exhaustive and fancy messaging matrices that often times sit on a shelf. But messaging is just the starting point.

Fully taking advantage of Twitter and using it correctly will undoubtedly improve your performance at work. It’s time for all PR pros to take Twitter seriously.

Andrew Bowins, who will be presenting a case study on his analytics work at MasterCard at PR News’ April 8 Measurement Conference, offers five tips to help you use metrics to transform the way PR is perceived.

I’m writing this blog post on Amtrak’s Northeast Regional, but I want to make it plain that it’s not on Amtrak’s dime. So I’m free to complain about the woman across the aisle from me… Continued

Amtrak has succeeded recently at creating positive buzz over its new writer residency program, in which it offers writers a free round-trip ride (but no pay) as a sort of mobile writing space.

Snapchat users send more than 400 million disappearing “Snaps” per day, making it world’s most popular photo sharing service. Should your brand get in on the action?

At its core, WhatsApp is meant for user-to-user communication, creating a difficult task for Facebook to monetize the app in its current form.

LinkedIn is still being underused by PR pros at both the agency and corporate levels.

More than 33% of business professionals said they wanted training for knowing how to tell a story in public while 44% said they needed training to help them “connect and engage with audiences,” according to a recent survey.