Digital & Technology

This being Valentine’s Day, we offer these suggestions to show your favorite journalists, influencers, followers and customers (otherwise known as people) on social channels that you listen to and appreciate them.

By going to Facebook Wednesday to announce his retirement from baseball following the upcoming season, the Yankee shortstop put on a clinic on how to use social media to strike the right tone for sensitive subjects.

Imitation is the sincerest form of flattery, right? And that includes social channels. Twitter is experimenting with yet another profile redesign, channeling Facebook, Google+ and Pinterest’s image-heavy formats in a yet-to-be-released update. Mashable reports that… Continued

Storytelling is a fundamental skill for communicators. Here are some tips to make your messaging shine.

Figuring out what works on social media is an abstruse art, as audiences are fragmented and interested in specific, narrow topics.

There are three types of PR professionals: ineffective, good and great. It’s as simple as that, really. Most PR pros are good – they’ve found a comfortable place to practice their trade and are making… Continued

There’s a major disconnect between C-suite executives who realize the value of big data but don’t know how to execute on it, a new study revealed.

Simply posting content to Facebook will not guarantee that you reach your fans. Here are some tips to develop a plan for your PR efforts.

Seventy-eight percent of CMOs think custom content is the future of marketing. What can communicators do when there is no hard news to shape content?

Esurance’s ad buy was a shrewd play, combining paid and social media which has led to earned media—but not necessarily the kind the insurer wanted.