If you weren’t at the PR News Social Media Summit last week, I forgive you. But really, you should try to attend an upcoming conference of ours because you are going to pick up a… Continued
Crisis Management
Jonah Hill’s Apology: ‘Use Me as an Example of What Not to Do’
June 4th, 2014 by Matthew SchwartzWhen celebrities apologize for bad behavior or hateful language, sometimes it seems like they’re more sorry for getting caught. Not so Jonah Hill. Last weekend, Hill was caught video using a gay slur
directed at a paparazzo, and on Tuesday the actor went on “The Tonight Show” to face the music head-on.
Social Media Icon Awards: Twitter | Crisis Management Campaign
June 2nd, 2014 by Chris SeymourWinner: Southern California Edison – Visalia Outage: SCE Social “Comes to the Rescue” When the power is out, Southern California Edison’s (SCE) customers can’t turn on the TV. They may not be able to access… Continued
Target, NYT Offer Contrasts in Crises
June 2nd, 2014 by Katie PaineThe goal of any good crisis-communications plan is to find the balance between being authentic and taking responsibility if appropriate, and not being seen as the perpetrator of the crisis.
#RedskinsPride Proves to Be Son of #myNYPD
May 30th, 2014 by Steve GoldsteinThe Washington Redskins might have thought twice before launching its #RedskinsPride campaign yesterday if it had paid close attention to the New York Police Department’s #myNYPD campaign.
Chipotle’s Stance on Guns in its Restaurants Creates PR Challenge
May 20th, 2014 by Matthew SchwartzChipotle is asking its customers not to bring firearms into its restaurants after gun rights advocates brought assault rifles into one of its locations in Texas.
Social Chats Can Backfire, So Have a Plan in Place First
May 19th, 2014 by PRNEWSWhether they are social media trolls looking to start trouble or people with a legitimate gripe about your products and/or services, PR managers need (in most cases) to address detractors in a dignified way, one way or another.
The One Thing Every PR Person Needs to Do
May 15th, 2014 by Diane Schwartz“PR is losing its leadership position in Social.” That’s what the founder of a new company that provides social media measurement/monitoring tools to brands told me the other day when I asked about his target… Continued
How Not to Apologize Like Donald Sterling
May 13th, 2014 byBy deflecting blame, calling out Magic Johnson and making a spectacle of himself by weeping at times, Sterling did nothing to help rebuild his reputation.
NFL Faces Social Media Problems after Michael Sam Draft Pick
May 12th, 2014 byAhead of the draft, it seemed almost inevitable that following his probable selection someone, somewhere would end up in crisis and apology mode for comments made regarding Michael Sam’s sexuality.