It may have seemed like a good idea, at least on paper. Aggregate pictures and posts as a way to remind users of some of their milestones this past year. But the effort backfired miserably.
Crisis Management
Columbia Journalism School to Investigate Disputed Rolling Stone Rape Article
December 23rd, 2014 byRolling Stone inserted its disputed rape story back into national headlines by announcing that it has asked Columbia Journalism School to perform an independent inquiry into the editorial process behind the article. The journalism school will produce a report on the article, and Rolling Stone will publish that report unedited on its website.
PR Reacts as Sony Pictures Reels from Fast-Moving Crisis
December 22nd, 2014 by PRNEWSSony Pictures has started to stop the hemorrhaging resulting from the crisis. But the film studio remains on the defensive.
6 Essential Steps for Surviving a Crisis
December 18th, 2014 by Richard BrownellThe best way to prepare for a crisis is to plan for it in advance. Here are six steps you can take that will help you when the dark days descend.
Is Caving In a PR Strategy? Sony Cancels Release of The Interview
December 18th, 2014 bySony officially cancelled the theatrical release of The Interview on Wednesday, responding decisively to the turmoil following a message posted a day earlier by a hacker group calling itself “Guardians of Peace,” which evoked the September 11th attacks and warned theatergoers to stay away from the movie.
Sony Struggles to Respond to a Fast-Changing PR Nightmare
December 17th, 2014 by Matthew SchwartzThe Sony Pictures hacking scandal is getting ugly. The computer breach has turned into a PR nightmare for the Hollywood studio, with the company’s reputation now hanging in the balance.
5 of the Worst PR Scandals of 2014
December 16th, 2014 by Matthew SchwartzLike the annual “Swallows” of Capistrano, each year brings its share of PR crises and scandals, and 2014 was no exception.
What Happens When All Trust Is Lost
December 15th, 2014 by Katie PaineWhile all organizations need some level of public trust in order to continue to operate, the American Red Cross and Uber are dealing with severe issues regarding trust and reputation.
Sony Hack: Racially Insensitive Emails About Obama Prompt Weak Apologies
December 12th, 2014 byThe fallout from the Sony Pictures hack continued on Thursday, as disconcerting and racially insensitive emails between film producer Scott Rudin and Sony’s co-chairwoman, Amy Pascal, were posted by hackers and reported by news sites around the world.
2014 PR People Awards: MARCOM Professional of the Year
December 9th, 2014 by Chris SeymourWinner: MaryBeth Vrees, Director of Customer Communications and Marketing, Pepco Holdings, Inc. MaryBeth Vrees co-led the major corporate reputation turnaround for Pepco Holdings, Inc. (PHI) with innovative strategies recognized nationally. As director of customer communications… Continued