Corporate Social Responsibility

How the use of mobile in internal communications is critical to keeping this important demographic engaged and connected.

PR professionals need to develop corporate social responsibility (CSR) programs with messages that will differentiate their brand, demonstrate results and meet organizational goals.

Produced to demonstrate compliance with environmental and social issues, sustainability reports have the benefit of being timely, authoritative and on-message.

Preparation is crucial in communicating with the public, the media, and employees about a product recall.

Before you decide how—or if—your brand will communicate regarding Indiana’s Religious Freedom Restoration Act, here are 4 things you should consider.

McDonald’s seeks ‘Moments of Joy as sales’ slump.

While some have applauded Starbucks’ efforts, others have hammered a new campaign focusing on race in the U.S.

Winner: Nebo Agency — Nebo Launches Choose ATL Passion Project to Tell City’s Untold Story Choose ATL is a community driven campaign to brand the city of Atlanta as a digital hub. The initiative showcased… Continued

Co-Winner: Humana — Rethink Paper As a company, Humana recognizes the dynamic link between environmental and human health. By minimizing the company’s environmental impact, the company can help address global challenges and protect the long-term… Continued

Winner: Imprenta Communications Group, LLC — DIR: Wage Theft The department of Industrial Relations retained Imprenta Communications Group to help generate awareness of the infringement of rights in the California workplace. The campaign sought to… Continued