Corporate Social Responsibility

Al Roker’s 34-hour weather reporting Rokerthon exhibited some of the most basic tenets of good PR.

With his public acknowledgement in a self-penned Businessweek article that he’s gay, Tim Cook may be setting the stage for a different kind of innovation from Apple—one centered on human rights.

Winner: APCO Worldwide – IKEA Brighter Lives for Refugees: the One Night without Lights Social Media Challenge In 2013, more than 2 million people became refugees – a near twenty-year record. The refugee camps these… Continued

The sheer size of Sunday’s climate change march in New York should give communicators in charge of CSR and sustainability efforts for their brand or organization pause.

Take a look at your “Meet the Team” and “About Us” pages on your web site. Do these pages reflect a multifaceted workforce? Do the photos of your team and their bios underscore an understanding… Continued

Nearly a month after it started, the Ice Bucket Challenge continues to be all the rage. A nationwide phenomenon, the challenge offers PR pros key lessons on how to leverage support for cause-related marketing and harness the overall message.

Winners and honorable mentions in more than 40 categories—ranging from cause-related marketing and community relations to product launch, social media campaign and viral campaign—will be celebrated at a Sept. 16 luncheon event at New York’s Grand Hyatt.

Robin Williams, who died Monday of an apparent suicide, leaves an incredible legacy and a good deal of inspiration for communicators.

In what’s known as the “Ice Bucket Challenge,” participants get doused with buckets of ice water and then nominate others to receive the icy treatment and keep the cycle going—all in an effort to raise awareness for ALS.

To encourage students to stay in school, CITGO Petroleum partnered with the Harris County Sheriff’s Office to launch the “Kindling Young Minds” program across six Houston high schools spanning three independent school districts (ISDs).