Corporate Social Responsibility

Winner: CVS Health and RF | Binder — CVS Health Highlights Commitment to Better Health via Twitter Until recently, CVS Health’s presence on Twitter was mainly retail-focused. As part of an ongoing effort to bring… Continued

Winner: Medtronic Inc. — 2014 Integrated Performance Report  In an effort to tell a holistic story of how Medtronic creates value in the context of its economic, social and environmental impacts with its annual report,… Continued

Winner: Hyundai Motor America — Hyundai Hope on Wheels  Hyundai Hope on Wheels is one of the largest private providers of pediatric cancer research grants in the United States. Each September, Hope on Wheels travels… Continued

PR News gave center stage to the winners and honorable mentions of its 2015 CSR Awards at a standing-room-only luncheon at the National Press Club in Washington, D.C., on March 12, 2015.

The release of the Apple Watch is a reminder of how fast consumer tastes are changing.

The Not There campaign is a clever demonstration of bringing an important issue into the public conversation to spark a dialogue and hopefully draw support for the cause.

No company seeks out a supply-chain problem, but Chipotle managed to turn this into a case study of transparency in action.

Social impact programs are strategic investments that can successfully communicate what a brand stands for and help drive positive societal impact. Before you launch your next cause-related program, make sure you have these 4 critical components in place.

The PR fails are easy to remember, the positive PR stories, not so much. But we jogged our memories to come up with a handful of examples of effective communications and solid messaging in 2014.

Winner: Ichiro Kawasaki, Associate Director, Leadership Communications/Corporate Responsibility Communications, KPMG US Ichiro Kawasaki has made a significant impact on KPMG’s visibility relative to the firm’s corporate responsibility efforts. As an associate director in KPMG’s corporate… Continued