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The Win The beauty contest ended when Perich +Partners pitched Health Alliance Plan (HAP) on its marketing approach that relied more on market research than creative advertising concepts. While other advertising agencies tried to win… Continued

The rising tension between healthcare providers and payors reached a fever pitch last month, prompting a flurry of lawsuits aimed at better compensation and reimbursement. But when the dust settles, consumers likely will be more… Continued

In 1998 AstraZeneca received FDA marketing clearance for PerioChipO, indicated for treating adult periodontitis. To build brand equity among the product’s target of dentists, periodontists and dental hygienists, AstraZeneca developed a CSO program that used… Continued

As PR professionals become more integrated into the marketing team, they may very well find themselves partnering with a new breed of contract sales organizations (CSO). These new CSOs are now branding and promotional champions,… Continued

While celebrities often lend their high-profile names to boost awareness for various healthcare causes, it’s less common that a disease helps to shape a celebrity’s image. Lance Armstrong, who is known as much for being… Continued

Researchers at the University of Minnesota are taking a new stab at why Americans have become increasingly overweight over the last 20 years. Because social pressure and guilt can keep survey participants from being completely… Continued

While most American women understand the importance of getting an annual breast cancer screenings, a significant number are mammogram “drifters”-those who have good intentions but delay their exams because they forget. This is the chief… Continued

A one-size-fits-all educational approach to menopause won’t cut it with the growing number of women who are either going through or will soon experience this mid-life change. These baby boomer women, who are voracious information-seekers,… Continued

If the call center is the only way patients can book an appointment or get a physician referral, your organization will quickly find itself obsolete. The ‘me-too’ haste to develop an online presence over the… Continued

Director, Communications & Public Relations Healthcare organization in the Chicagoland area has created a new opportunity for an individual with exceptional writing skills. The position is responsible for maintaining the quality of internal communication and… Continued