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The Case Videogame maker Sega of America had burned consumers and retailers in the past with three failed game systems. It had a .5% market share and faced established competitors like Sony and Nintendo. With… Continued

The Case Some might say winning an award for crisis communications without a crisis is like being named best dressed in a nudist colony. But when UUNET Technologies began planning for Y2K, no one knew… Continued

The Case Red Hat Inc. was a tiny software company miles away from Silicon Valley, in more ways than one. The Research Triangle Park, N.C.-based company develops and distributes the Linux operating system, often called… Continued

The Case The gala that Seyferth & Associates, Inc. launched in October 1999 was a little behind schedule – 507 years, to be exact. In 1492, Leonardo da Vinci was commissioned by the Duke of… Continued

Eponymous agency president Bob Schenkein’s name was misspelled in the May 22 issue. bschenkein@schenkein.com.

The Case Situated about five minutes from the Mexican border and the infamous town of Tijuana, the last thing the residents of Chula Vista, Calif., needed was yet another stimulus influencing their kids to engage… Continued

Lynn Koffey, staff writer, leaves Forbes.com. She is replaced by Lynn Sherman, who covers mutual funds and personal finance. lsherman@forbes.net… Lee Clifford joins Fortune as writer-reporter, writing for the Investor section. lee_clifford@fortunemail.com… Jeffrey M. Drazen,… Continued

The Case Intimate Brands, Inc. (IBI) is perhaps best known as the proud parent of blossoming brands such as Victoria’s Secret and Bath & Body Works. But in May 1999, the company was focusing on… Continued

Coverage in a Can? You never know when an editor may need to fill page space or air time at the last minute. NewsUSA distributes camera-ready editorial features and broadcast-quality scripts and b-roll to more… Continued

Long ago, in the days when people communicated with paper and ink, the Business and Government Services (BSG) division of U S West communicated through newsletters. The company offered its customers and the media quarterly,… Continued