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In 1998 AstraZeneca received FDA marketing clearance for PerioChipO, indicated for treating adult periodontitis. To build brand equity among the product’s target of dentists, periodontists and dental hygienists, AstraZeneca developed a CSO program that used… Continued

As PR professionals become more integrated into the marketing team, they may very well find themselves partnering with a new breed of contract sales organizations (CSO). These new CSOs are now branding and promotional champions,… Continued

While celebrities often lend their high-profile names to boost awareness for various healthcare causes, it’s less common that a disease helps to shape a celebrity’s image. Lance Armstrong, who is known as much for being… Continued

Researchers at the University of Minnesota are taking a new stab at why Americans have become increasingly overweight over the last 20 years. Because social pressure and guilt can keep survey participants from being completely… Continued

While most American women understand the importance of getting an annual breast cancer screenings, a significant number are mammogram “drifters”-those who have good intentions but delay their exams because they forget. This is the chief… Continued

A one-size-fits-all educational approach to menopause won’t cut it with the growing number of women who are either going through or will soon experience this mid-life change. These baby boomer women, who are voracious information-seekers,… Continued

If the call center is the only way patients can book an appointment or get a physician referral, your organization will quickly find itself obsolete. The ‘me-too’ haste to develop an online presence over the… Continued

When Dow Corning’s silicone gel breast implant crisis escalated in 1991, the implants constituted less than 1% of the company’s total revenue. But the issue had stamina, and remained the subject of hot debate even… Continued

Media Relations Manager Washington DC area corporation needs a communications pro with track record in creating, pitching and placing stories. Ideal candidate will have French fluency. You’ll build awareness and identity among mainstream news media… Continued

Summer’s here: Levi Strauss kicks off 1st Stage 2000, a talent competition giving aspiring musicians a chance to perform at local amphitheaters…Car and Driver magazine rolls out its annual “10 Best Tour Across America,” featuring… Continued