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While most American women understand the importance of getting an annual breast cancer screenings, a significant number are mammogram “drifters”-those who have good intentions but delay their exams because they forget. This is the chief… Continued

A one-size-fits-all educational approach to menopause won’t cut it with the growing number of women who are either going through or will soon experience this mid-life change. These baby boomer women, who are voracious information-seekers,… Continued

If the call center is the only way patients can book an appointment or get a physician referral, your organization will quickly find itself obsolete. The ‘me-too’ haste to develop an online presence over the… Continued

Director, Communications & Public Relations Healthcare organization in the Chicagoland area has created a new opportunity for an individual with exceptional writing skills. The position is responsible for maintaining the quality of internal communication and… Continued

Arrivals Laboratory Network Laboratory Network launches a monthly column called Executive Perspective. This Q&A column addresses issues such as how to retain employees, training, benefits, and other professional topics that affect managers in the laboratory… Continued

135 West 50th Street New York, NY 10020 Working Mother Magazine recently cleaned house with its recent acquisition of Lisa Benenson, who joined as editor-in-chief from Good Housekeeping. Benenson, who has hired a handful of… Continued

June 9-13 American Diabetes Association’s 60th Scientific Sessions. San Antonio, Texas. 800/924-4ADA. http://www.diabetes.org. June 11-13 The Alliance for Healthcare Strategy and Marketing conference: New Ideas for the New Century. Boston. 312/704-9701. ***June 19-20*** PR News’… Continued

Delta and Southwest airlines maintain high altitudes as preferred brands, while UAL Corp., AMR Corp. (American) and Alaska Air Group continue to trail their peers, according to the latest Corporate Brand Power study of the… Continued

This month we look at two crises that happened despite the best laid plans of their organizations. My heart went out to the folks at the National Zoo in DC when gunshots ruined an April… Continued

Like a gladiator in the Roman arena, a company today waits with bated breath for a thumbs-up or -down sign from financial and industry analysts in the media ring. A positive comment can send stock… Continued