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Media Moves

June 5th, 2000 by

Boston Globe staffer Anthony Flint moves from his post as political writer to the business desk, covering the banking industry. flint@globe.com. Scott Nelson joins as a personal finance writer for Sunday’s Money Matters section. nelson@globe.com… Continued

Trends

June 5th, 2000 by

Nature vs. Nurture. Some reporters are born testy, but some, one might argue, are shaped by the business they’re in. A recent survey of 100 journalists by the Orlando, Fla.- based firm Bennett & Co.… Continued

Hotline

June 5th, 2000 by

Health Screening. Kaleidoscope Network shoots for healthy ratings with the launch of “Women’s HealthGuide,” a new TV series set to launch nationally June 29 on PAX TV. The show, hosted by former Miss USA Kim… Continued

This Just In…

June 5th, 2000 by

Euro RSCG Worldwide acquires Internet PR firm Middleberg + Associates. Founder Don Middleberg will remain CEO of the new entity, known as Middleberg Euro RSCG. Shandwick founder Peter Chadlington will leave Interpublic Group (which now… Continued

Activists Cast Corporate Goliath As ‘Bad Guy’ in Women’s Health Crisis

June 5th, 2000 by

When Dow Corning’s silicone gel breast implant crisis escalated in 1991, the implants constituted less than 1% of the company’s total revenue. But the issue had stamina, and remained the subject of hot debate even… Continued

JobTracker

June 5th, 2000 by

Media Relations Manager Washington DC area corporation needs a communications pro with track record in creating, pitching and placing stories. Ideal candidate will have French fluency. You’ll build awareness and identity among mainstream news media… Continued

On the Campaign Trail

June 5th, 2000 by

Summer’s here: Levi Strauss kicks off 1st Stage 2000, a talent competition giving aspiring musicians a chance to perform at local amphitheaters…Car and Driver magazine rolls out its annual “10 Best Tour Across America,” featuring… Continued

Web Bonding

June 5th, 2000 by

Many a pundit has commented on the Web’s capacity to turn corporations into content providers. Haircare product manufacturer Unilever Plc is the latest to test the theory. Earlier this month, the company introduced HeleneCurtis.com, an… Continued

Delta and Southwest Brands Fly High

June 5th, 2000 by

Delta and Southwest airlines maintain high altitudes as preferred brands, while UAL Corp., AMR Corp. (American) and Alaska Air Group continue to trail their peers, according to the latest Corporate Brand Power study of the… Continued

Reputation on the Line: The Unforeseeable vs. the Inevitable

June 5th, 2000 by

This month we look at two crises that happened despite the best laid plans of their organizations. My heart went out to the folks at the National Zoo in DC when gunshots ruined an April… Continued