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Web Bonding

June 5th, 2000 by

Many a pundit has commented on the Web’s capacity to turn corporations into content providers. Haircare product manufacturer Unilever Plc is the latest to test the theory. Earlier this month, the company introduced HeleneCurtis.com, an… Continued

Delta and Southwest Brands Fly High

June 5th, 2000 by

Delta and Southwest airlines maintain high altitudes as preferred brands, while UAL Corp., AMR Corp. (American) and Alaska Air Group continue to trail their peers, according to the latest Corporate Brand Power study of the… Continued

Reputation on the Line: The Unforeseeable vs. the Inevitable

June 5th, 2000 by

This month we look at two crises that happened despite the best laid plans of their organizations. My heart went out to the folks at the National Zoo in DC when gunshots ruined an April… Continued

Analysts Provide Key Endorsements, But Agendas Differ from Press

June 5th, 2000 by

Like a gladiator in the Roman arena, a company today waits with bated breath for a thumbs-up or -down sign from financial and industry analysts in the media ring. A positive comment can send stock… Continued

Full-Court Press Touting Expansion Franchise Yields Nothin’ But Net

June 5th, 2000 by

The Case On June 7, 1999, the Women’s National Basketball Association (WNBA) conditionally awarded an expansion franchise to The Ackerley Group, owner of the NBA’s Seattle SuperSonics. However, delivery of the franchise for the 2000… Continued

Say What?

June 5th, 2000 by

When we think of the word “innovative,” we think cutting-edge, ahead-of-the-curve, and timely. So we and the folks at our sister publication Satellite News snickered smugly at a new release from Newpoint Technologies Inc. in… Continued

Media Insight: Working Mother Magazine

June 5th, 2000 by

135 West 50th St. New York, NY 10020 212/445-6100 http://www.workingmother.com Change is in the air at Working Mother, a monthly publication of WorkingWoman Network Inc., and sister to Working Woman magazine. Good Housekeeping veteran Lisa… Continued

Media Moves

June 5th, 2000 by

Boston Globe staffer Anthony Flint moves from his post as political writer to the business desk, covering the banking industry. flint@globe.com. Scott Nelson joins as a personal finance writer for Sunday’s Money Matters section. nelson@globe.com… Continued

Trends

June 5th, 2000 by

Nature vs. Nurture. Some reporters are born testy, but some, one might argue, are shaped by the business they’re in. A recent survey of 100 journalists by the Orlando, Fla.- based firm Bennett & Co.… Continued

Hotline

June 5th, 2000 by

Health Screening. Kaleidoscope Network shoots for healthy ratings with the launch of “Women’s HealthGuide,” a new TV series set to launch nationally June 29 on PAX TV. The show, hosted by former Miss USA Kim… Continued