Many a pundit has commented on the Web’s capacity to turn corporations into content providers. Haircare product manufacturer Unilever Plc is the latest to test the theory. Earlier this month, the company introduced HeleneCurtis.com, an… Continued
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Delta and Southwest Brands Fly High
June 5th, 2000 by PRNEWSDelta and Southwest airlines maintain high altitudes as preferred brands, while UAL Corp., AMR Corp. (American) and Alaska Air Group continue to trail their peers, according to the latest Corporate Brand Power study of the… Continued
Reputation on the Line: The Unforeseeable vs. the Inevitable
June 5th, 2000 by PRNEWSThis month we look at two crises that happened despite the best laid plans of their organizations. My heart went out to the folks at the National Zoo in DC when gunshots ruined an April… Continued
Analysts Provide Key Endorsements, But Agendas Differ from Press
June 5th, 2000 by PRNEWSLike a gladiator in the Roman arena, a company today waits with bated breath for a thumbs-up or -down sign from financial and industry analysts in the media ring. A positive comment can send stock… Continued
Full-Court Press Touting Expansion Franchise Yields Nothin’ But Net
June 5th, 2000 by PRNEWSThe Case On June 7, 1999, the Women’s National Basketball Association (WNBA) conditionally awarded an expansion franchise to The Ackerley Group, owner of the NBA’s Seattle SuperSonics. However, delivery of the franchise for the 2000… Continued
Media Insight: Working Mother Magazine
June 5th, 2000 by PRNEWS135 West 50th St. New York, NY 10020 212/445-6100 http://www.workingmother.com Change is in the air at Working Mother, a monthly publication of WorkingWoman Network Inc., and sister to Working Woman magazine. Good Housekeeping veteran Lisa… Continued
Media Moves
June 5th, 2000 by PRNEWSBoston Globe staffer Anthony Flint moves from his post as political writer to the business desk, covering the banking industry. flint@globe.com. Scott Nelson joins as a personal finance writer for Sunday’s Money Matters section. nelson@globe.com… Continued