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December 4-5 * International Trade Center * Washington, DC On December 4-5, PR NEWS will be hosting a special event designed for PR professionals who want to maximize the Web as a PR tool. The… Continued

Founded: 1922 HQ: New York Clients: National Dairy Council, Campbell’s Soup, National Pork Producers Council, Oscar Meyer Billings (1999): $226.9 million worldwide Employees: 140 in Chicago (the office that handled this campaign) Staff on “Nutrition… Continued

What’s the role of the PR team in creating Texas Instruments’ quarterly, worldwide satellite broadcasts? Lisa Byrd, manager of worldwide internal communications, acts as producer, meeting with CEO Tom Engibous and other execs anywhere from… Continued

In the Dairy Case Did you know your daily dose of dairy can reduce the risk of chronic diseases such as kidney stones, colon cancer and high blood pressure? To make sure consumers do know… Continued

Modern Physician 740 N. Rush St. Chicago, IL 60611 312/649-5200 http://www.modernphysician.com The monthly – and soon to be biweekly – title Modern Physician provides-up-to-date news and information on staffing, legal, labor, regulatory, socioeconomic and financial… Continued

A pilot for Southwest Airlines placing a quick, toll-free call to an employee hotline in recent weeks probably learned about the company’s “very satisfactory” third-quarter earnings; a favorable inspection by the Federal Aviation Administration; a… Continued

PR, being the creative industry it is, has its fair share of clever job titles these days. We loved this announcement: Christina Lopak has been hired as a “talent recruitment alchemist” by the headhunter firm… Continued

Ronald Fink shifts from senior editor to deputy editor at CFO, covering corporate finance and financial management. Fax: 617/951-4090…David Armstrong, Monte Burke, Jonathan Fahey and Ian Zack join Forbes as general assignment reporters. Their emails… Continued

Dinner Club. For the first time in 14 years, the New York Times Magazine launches a new “Part 2” magazine. Style & Entertaining, edited by haute- living aficionado William Norwich, is a biannual special that… Continued

On Track. Adding horsepower to the custom publishing genre, Amtrak introduces Arrive, a bimonthly to be distributed on board its regular and high-speed rails in the Northeast. Modeled after the in-flight category, Arrive caters to… Continued