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Media Strategy

November 13th, 2000 by

Life and Death on Air. Your medical news could save lives – provided it gets past the most stringent gatekeepers. And we don’t mean HMOs. We’re talking about TV and radio talk show producers. Decision… Continued

PR Measurement Progresses Out of the Bunker…But Toward Democracy?

November 13th, 2000 by

Jack Felton, president of the Institute for Public Relations, couches the evolution of PR measurement practices in literary terms: “Cicero used to say that we should write so clearly that we can not be misunderstood.… Continued

TrendWatch

November 13th, 2000 by

Rewired. You may think you’re pitching the tube, but…more than half of the TV news directors speaking during the opening session of the Radio and Television News Directors Association convention last month said their Web… Continued

New Features

November 13th, 2000 by

VarOOM. CMP’s biweekly varBusiness updates its image with hopes of retaining those loyal readers deemed “architects of the new economy.” Watch for an increased focus on emerging technology and market research, plus in depth features… Continued

Heavy Medal

November 13th, 2000 by

Your expertise has made you golden. Your workload has made you gray. Have you gone platinum yet? PR NEWS is seeking entries for its 2001 Platinum PR Awards – a competition that recognizes strategic innovation… Continued

This Just In…

November 13th, 2000 by

Hill & Knowlton promotes John McCook to senior managing director and deputy of its N.Y. media group. Gary Thompson, formerly president of Shandwick International, joins Schwartz Communications as EVP. Gus Weill is named president and… Continued

Editorial Roundtable Meetings: A Hot Ticket, But Not for Lukewarm News

November 13th, 2000 by

There’s a new Medicare bill before Congress that could have a significant impact on your business. Your controversial new CEO is taking your organization in a new direction. Activist groups are joining forces to attack… Continued

JobTracker Ad Placement

November 13th, 2000 by

To place a 100-word Job Tracker classified ad, contact Saun Sayamongkhun at 301/340-7788, x2502; fax: 301/340-3819; or email ssayamongkhun@phillips.com. Deadlines are Wednesdays at 5:00 p.m. Return to Top of Page Copyright © 2000 Phillips International,… Continued

Media Moves

November 9th, 2000 by

America’s Pharmacist Robert Malone, previously director of publications for the National Community Pharmacists Association, has been named vice president of publications and editor of America’s Pharmacist, NCPA’s monthly publication for independent drugstore owners. As editor… Continued

The NewsMonitor

November 9th, 2000 by

Trends The number of hospitals in the U.S. has dropped to fewer than 6,000 for the first time in nearly 80 years, according to the American Hospital Association. Of the 5,890 hospitals, 4,956 are community… Continued