On Track. Adding horsepower to the custom publishing genre, Amtrak introduces Arrive, a bimonthly to be distributed on board its regular and high-speed rails in
the Northeast. Modeled after the in-flight category, Arrive caters to an affluent business audience, featuring high-tech gadgets, health and beauty aids, and "Fast
Trackers" - a department that profiles "people you don't know, but should." New departments planned for January include "$100K Plus," a luxury section exploring things you can
buy for a hundred grand, and "Down Time," which will highlight what people do when they're not working. The magazine, published by Amtrak agency-of-record Z Communications in
Arlington, Va., also includes syndicated content such as yucks from Dave Barry and financial advice from Kiplinger's Personal Finance magazine. Announcement of a new
editor is pending. In the meantime, pitch story ideas to Z CEO Rise Birnbaum at 703/358-0012, or email [email protected].
Good Taste. In another corner of the custom publishing universe, Williams-Sonoma touts Taste, a quarterly magazine offering food, entertaining and travel fare,
including the latest dish on wine and drinks, restaurants and chefs and gardening. Served up by the San Francisco-based firm Weldon Owen Publishing, the flavor of this pub is
definitively highbrow; the premiere issue features a swanky Ananda resort in India and a celebratory dinner with chef Jean-Georges Vongerichten. Editor-in-chief Andy Harris joins
the magazine after a stint as executive editor of Vogue Entertaining and Travel in Australia. He's also contributed to Elle, Vogue, Condé Nast Traveler and other
books. (Weldon Owen, 415/291-0100) WhereWithAll. Merrie Davis, former publisher of Where New York, is teaming up with Primedia to launch Inside New
York, an upscale guide to the Big Apple for visitors staying in the city's most posh hotels, including the Mark, the Plaza and the Waldorf-Astoria. Watch for the new title in
March. Hinging its reputation, in part, on New York Magazine (a Primedia title), Inside New York also will funnel content into an as-yet-unnamed Web destination
forged by New York Magazine and Cablevision's Rainbow Media, set to launch early next year. No word yet on editorial appointments. Stay tuned for pitch tips.
(Eileen Murphy, PR, Primedia, 212/745-1857)