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What’s the role of the PR team in creating Texas Instruments’ quarterly, worldwide satellite broadcasts? Lisa Byrd, manager of worldwide internal communications, acts as producer, meeting with CEO Tom Engibous and other execs anywhere from… Continued

In the Dairy Case Did you know your daily dose of dairy can reduce the risk of chronic diseases such as kidney stones, colon cancer and high blood pressure? To make sure consumers do know… Continued

Modern Physician 740 N. Rush St. Chicago, IL 60611 312/649-5200 http://www.modernphysician.com The monthly – and soon to be biweekly – title Modern Physician provides-up-to-date news and information on staffing, legal, labor, regulatory, socioeconomic and financial… Continued

A pilot for Southwest Airlines placing a quick, toll-free call to an employee hotline in recent weeks probably learned about the company’s “very satisfactory” third-quarter earnings; a favorable inspection by the Federal Aviation Administration; a… Continued

A 1999 cover story in Fast Company highlighted a major transition in the business world toward a “Free Agent Nation.” Several developments at last week’s PRSA World Public Relations Congress in Chicago prove that the… Continued

Having been a college-recruit myself not too many years ago, I thought I knew the recruiting game pretty well. However, when I took on the assignment of college recruiting for the Council of Public Relations… Continued

The Case: A Sticky Situation What editor would want to cover Scotch tape? That would be like reporting on tap water or rocks: it’s already a fact of life. Yet 3M Corp. hoped for coverage… Continued

Hoping to get one of those highly coveted placements on the morning shows? There’s always the option du jour – dress up as an animal mascot or giant mushroom, slap on a sandwich board touting… Continued

Boo. With luck, this week’s relaunch of the fashion portal Boo.com won’t be as scary as its first go-round. (After four postponements, the site crawled into existence in November 1999, but by May 2000 was… Continued

From the conference floor: PRSA president and COO Ray Gaulke shifts role and will now handle fundraising efforts for the PRSA Foundation and its public service initiative, K.I.D.S. The society hopes to name a new… Continued