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In the Dairy Case Did you know your daily dose of dairy can reduce the risk of chronic diseases such as kidney stones, colon cancer and high blood pressure? To make sure consumers do know… Continued

Though still in its infancy, multicultural healthcare marketing is making great strides in reaching different cultural groups. “In the past, the role of healthcare PR was often undertaken by the physician as a means of… Continued

Though often invisible and misunderstood, mental disorders are in fact a widespread phenomenon in society. The opportunity for treating patients is enormous, but so are the marketing and PR challenges in the field. One of… Continued

Please take a moment to fill out this survey, which is being conducted by PR NEWS and Edelman PR’s StrategyOne market research division. Your responses will be held in the strictest confidence. Results will be… Continued

Dear Healthcare PR & Marketing News Reader On December 4-5, our sister publication PR NEWS will be hosting a special event designed for PR professionals who want to maximize the Web as a PR tool.… Continued

MODERN PHYSICIAN 740 N. Rush St. Chicago, IL 60611 The monthly – and soon to be biweekly – title Modern Physician provides-up-to-date news and information on staffing, legal, labor, regulatory, socioeconomic and financial issues relevant… Continued

IABC launches the prototype for TalkingBusinessNow.com, a portal the organization plans to beef up into “the world’s most comprehensive collection” of archived communication research and industry resources in subject areas such as reputation management, technology,… Continued

Attendees who had yet to drink their coffee nevertheless received a shot in the arm during a presentation by futurist Watts Wacker at PRSA’s recent Public Relations World Congress in Chicago. Reminding us that the… Continued

Imagine you’re a homebuilder hoping to win the confidence (and pocketbooks) of house hunters on the market. Would you show them your extensive collection of hammers and circular saws…or take them on a tour of… Continued

Waging a battle in the talent wars? Your recruitment arsenal probably includes the standard weapons – vacations, bonuses, expense accounts – and maybe even a few special perks like company-issued cell phones or funding for… Continued